News // 2 News represented by Lukas Lindemann Rosinski
Lukas Lindemann Rosinski rings in the next round for the V-class campaign for Mercedes-Benz Vans and demonstrates with lots of humor that a weekend with the family does not necessarily have anything to do with rest and relaxation. “Hards falls, painful football checks, belly flops while kite surfing, face to face with a wild bear – whoever plunges into a weekend adventure with the V-class has to count on a lot happening. But for those with three or more kids, something like that can quickly seem like a normal weekend. That's the drift of the new campaign for Mercedes-Benz Vans, which tells the story of a turbulent weekend outing with the family true to the claim “Fully packed with life...” the agency tells us about the campaign.
Heart of the spot “Something Relaxing”: Dad Neumann is asked about how his weekend was by his boss in the elevator Monday morning. A flashback takes us with rapid cuts through an adventurous blast of fireworks, but back in the elevator, the father answers almost as if nothing happened: “Oh, something relaxing with the family”.
The V-Class is the perfect van for everyday life and spontaneous weekend trips. Driving pleasure, lots of space and clever features make it the perfect companion for adventures that are never boring and an exciting life.
The spot was produced by Tony Petersen Film in Hamburg and was directed by Thomas Garber. It is accompanied (TV, cinema, online) by print ads and a digital mix focusing on the active lifestyle of young families. The campaign starts in March in Germany and Switzerland.
15.03.2017 // show complete article
AMORELIE and Hamburg-based agency Lukas Lindemann Rosinski asked real couples to test love toys and interviewed them directly afterward.
“In the new campaign titled '& AMORELIE' with the slogan 'And what do you feel?', real couples who have just had real sex speak out – with their partner about toys from AMORELIE. You can witness their experiences and emotions right after they try out the products. These moments are captured by the camera and thus show authentically, how much love toys can spice up your love life,” Arno Lindemann tells GoSee about the latest campaign.
The campaign goes for authenticity and diversity. AMORELIE founder Lea-Sophie Cramer underscores: “We want to show what love toys can do – for people to whom we can relate and believe what they just experienced.” The four testimonials mirror the life and love concepts: from young couples who just fell in love to experienced parents. The campaign started on 15 September, 2016, wit two 20-sec. TV spots. The AMORELIE website gives viewers a 1–2-minute insight into the couples' experiences on film.
Starting 30 September and just on time for UPDATE16, there will be an out-of-home campaign in Berlin. Whoever wants to engage in a creative chat with CEO and GoSeeAWARDS juror Arno Lindemann on the subject, has the chance at UPDATE in Kronprinzenpalais...
20.09.2016 // show complete article