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The new VOLVO commercial from Forsman & Bodenfors promotes the V90 Cross Country and quotes philosopher Alan Watts from the year 1959, which reminds us to live life to the fullest – Live fully now! The Swedish agency tells us: “You reach a point in life when you have to choose. Career over passion. Work over play. It’s when surfers turn CEOs. Photographers turn lawyers. Fly-fishers turn doctors. Mountain climbers turn engineers. It’s when you put a piece of yourself on hold. And as time passes, the things you used to love doing, start to fade away. This is a reminder to not forget what you love. All the activities that you once embraced. A message amplified by an original speech by the philosopher Alan Watts, recorded in 1959. This is a tribute to his legacy and the values he shared with Volvo.” It was directed byVincent Haycock, and production was wrapped up by Park Pictures.
16.02.2017 // show complete article
#issso much who you want to be! In the new 'Eatkarus', EDEKA and Jung von Matt show how a little boy gets that much closer to his dream of flying – through a conscious experience... The beautiful, poetically told film was realized by director Alex Feil, DOP was Carlo JELAVIC c/o BITE MANAGEMENT. Production was in the hands of Tempomedia.
15.02.2017 // show complete article
Don’t let fashion go to waste! H&M not only produces an incredible amount of clothing, they also take back used clothing in return. With the profits, the textile giant produces either new clothing items or invests in social projects.The new campaign themed upon recycling was realized by Forsman & Bodenfors... “The lonely sock. The ripped sheet. The stained t-shirt. Bring any textiles you no longer want to your local H&M store, and it will be used again or recycled into something new. This campaign tells the story of H&M’s global garment collecting initiative, where not even the zipper goes to waste. Bring garments you no longer want, from any brand and in any condition, to your nearest H&M. We’ll make sure they get a new life. Go to hm.com to find out more about garment collecting and our way to sustainable fashion.”
08.02.2017 // show complete article