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On Thursday 6 April in Hamburg's Kehrwieder theater, the communication association awarded DIE KLAPPE for the 37th time at the most important competition for advertizing films from Germany, Austria and Switzerland. Host of the evening was Chairman of the jury, Christian C. Rätsch from Saatchi & Saatchi, who just as competently as cheerfully led through the 2017 award show which was sold out with an audience of almost 300 guests. A total of 76 prizes were awarded.
Alongside creatives from advertising agencies and industry professionals (media, directing, filmmaking, post production) in the 30-member expert jury chaired by Preethi Mariappan, SapientRazorfish, and Christian C. Rätsch, Saatchi & Saatchi, were also direct clients such as Peter Drobil/Bank Austria, Sascha Glock/Redblue Marketing, Sevilay Gökkaya/Toyota Deutschland GmbH, Antje Neubauer/Deutsche Bahn AG, and Anne Stilling/Vodafone. This ensemble guaranteed the greatest possible objectivity and competence when it comes to evaluating the individual contributions.
In the main competition of DIE KLAPPE for all moving image advertising formats (factor 2 in the creativity ranking for agencies), the jury chose a total of 76 films out of 320 submitted works. The film "Laughing Horses" by Grabarz & Partner/CZAR Film took home a total of three Golden KLAPPEN awards for the client Volkswagen AG. The spot previously received an award in the category Best Script at the German Advertising Film Awards. Gold also went to Leo's Thjnk Tank for the McDonald's spot "French Fry Forest" (production: E+P) as well as Loved/Thjnk for the Audi film "Rodeo". A total of 16 Klappen awards were taken home by Heimat.
Casting director, presenter and GoSee family member Rolf Scheider was on location – and here is his resume: “The theater was sold out, and there was rarely such a rush on the tickets. Nonetheless, Die Klappe still remains a down-to-earth event, up-close with creatives and a platform for discussions and networking. The members of the jury come from different areas, so the selection of the films was good, some of which I had not known yet. The prizes naturally kept on coming as usual, and some agencies didn't know where they should put the awards to take home.”
We have photos from the award ceremony for you on GoSee, all winner commercials, and more photos are available via DIE KLAPPE. Plus, Rolf presents us a great look back on this year's Klappe 2017 in moving images.
11.04.2017 // show complete article
This year, we can keep it short: Eleven prizes were awarded in Hamburg at the German Advertising Film Awards 2017 – and five medals went to the agency Heimat. The more than clear, very German winning spot of the year: “You’re alive. Remember?” (Production: Partizan), which alone took home four prizes, including Best Advertising Film as well as in the further categories Best Director, Best Camera and Best Editor. We have a word on it from Director and Chair of the Grand Jury in 2017, Sonja Heiss: “The film is very likable and can stand up to international competition.” What a statement. Are further events or awards going to follow? Cannes is often a completely different ball park. To make things complete: #Zeitgeschenk for Otto was the fifth award for Heimat. See a few impressions from the event in the film by Rolf Scheider for GoSee.
Also among the winners: Scholz & Friends for Montblanc 'Pioneer' (Best Art Department) and the production company Czar Film.
Thjnk subsidiary Loved won an award in the category Best Sound Design for the Audi spot "Rodeo".
The agency Grabarz & Partner convinced the jury three times with works for Volkswagen – and that in the categories Best Script ("Lachende Pferde", film production: Czar), Best Visual Effects ("Motor Pur", Production: Doity) and Best Composition ("Fuelled by Sound - The New Polo Beats").
The Best Young Film Talent 2017 award went to Chiara Grabmayr from HFF Munich and her film "Moonjourney" for the association "Perspectives for Young Refugees" and the SOS Children's Villages International.
The winner of the Promotional Award of the German Advertising Academy is Simon Glass, who realized his spot "All You Meat" together with the Hamburg-based production company and GoSee member ELEMENT E.
The year 2017 saw around 800 submissions for the German Advertising Film Awards. The competition is organized by the German Advertising Academy, which was founded in 2013 by the association of organized advertising filmmakers and post-producers. The award, by the way, is one of the few which allows agencies and production companies to participate free of charge. More than 600 guests came to the award ceremony at the Hamburg location Kampnagel – and were delighted to see surprise musical guest Fünf Sterne Deluxe.
02.04.2017 // show complete article
On 18 January, during the Berlin Fashion Week and as part of the BERLIN FASHION SALON, VOGUE Editor in Chief Christiane Arp invited to the pre-reception of the 12th VOGUE Salon, the young talent promotion initiative of the fashion magazine. At Kronprinzenpalais – the UPDATE16 location last fall – design talents from the DACH area had the opportunity to present their collections for Fall/Winter 2017/18 on the VOGUE stage.
Alongside designers from the previous season – Marina Hoermanseder, Nobieh Talaei (Nobi Talai), Sarah Effenberger (Fomme) and William Fan – two young talents exhibited their fashion creations at the VOGUE Salon: Petar Petrov as well as Franziska Fürpass-Kermani and Sia Ali-Pour-Kermani with their label Femme Maison.
On top of all that, presented in partnership with Swarovski was a special selection of VOGUE design talents. William Fan, Marina Hoermanseder, Tim Labenda and René Storck exhibited hand-crafted designs, refined with Swarovski crystals themed upon “Smoking”. More information on the Salon is available directly from VOGUE.
The VOGUE Salon is an initiative launched by VOGUE Editor in Chief Christiane Arp in 2011 to promote young fashion designers from the DACH area. The VOGUE Salon takes place twice annually during Berlin Fashion Week as a capsule event at the group exhibition of the Berlin Fashion Salon, and Christiane Arp is co-initiator. The VOGUE Salon gives hand-picked, up-and-coming designers a stage for up to four seasons where they can present their collections to an international specialist audience of retailers, buyers and journalists, and can network essential business relationships for future commercial success.
19.01.2017 // show complete article