News // 58 News represented by First Productions

'Life is a statement', the BMW Sportswear 2017–2019 collections for INTERONE - produced by FIRST PRODUCTION in South Africa

Jean Francois Romero photographed the BMW Sportswear 2017 – 2019 collections, which were produced by FIRST PRODUCTION in South Africa. The executive agency was INTERONE with CD Stephan Goldemund. styling: Marieke de Kan Wardrobe and Leanie van der Vyfer, hair & make-up: Kelly Paitaki, BMW on the company's own collection: “Every sportsman or -woman knows it: That very special feeling of happiness makes you soar and releases that extra bit of energy. That's what you and us from BMW have in common: Joy is our drive. Whether while running, on the golf course or as a fan at the races – let yourself get inspired by the high-quality outfits of the BMW Sport collections and find your own inner drive.” If you have found your drive now and want to find out more – it's this way to the PDF of the collection:
11.05.2017 // show complete article

Model Lise Olsen as 'Queen of the Desert' in GREEN Lifestyle magazine – produced by FIRST PRODUCTION

Jaan Eric Fischer photographed model Lise Olsen in the desert for GREEN Lifestyle magazine. Concept and styling came from Martina Nelles, with hair & make-up by Josephin MARTENS c/o BIGOUDI. The spread was produced by the South African production pros from FIRST PRODUCTIONS.
10.05.2017 // show complete article

The spot 'Together We Rise' for the ASICS TIGER GEL-KAYANO TRAINER KNIT MT - with service production in South Africa by FIRST PRODUCTIONS

“Together we rise. Introducing the rebirth of an icon with the Gel-Kayano Trainer Knit. Featuring an all-new, one-piece full-knit upper. Because we are all woven from the same thread. Join the tribe at”. The spot for urbanite sneaker tribe was created on the rooftops of South Africa, and there for the sporty leap on location and service production was GoSee member FIRST PRODUCTION, with NEW MOON PRODUCTIONS at their cooperative side. Creative support came from film production specialists EASY DOES IT from Berlin with Director Chehad Abdallah. Head of Production was Sebastian von Gumpert. Responsible for the boombastic tribal look & feel was D.O.P. Jan PRAHL c/o BITE MGMT, Producer was Sarah Jansen, with music and sound design by Die Achse.

15.03.2017 // show complete article