News // 55 News represented by First Productions

The spot 'Together We Rise' for the ASICS TIGER GEL-KAYANO TRAINER KNIT MT - with service production in South Africa by FIRST PRODUCTIONS

“Together we rise. Introducing the rebirth of an icon with the Gel-Kayano Trainer Knit. Featuring an all-new, one-piece full-knit upper. Because we are all woven from the same thread. Join the tribe at asicstiger.com/knit”. The spot for urbanite sneaker tribe was created on the rooftops of South Africa, and there for the sporty leap on location and service production was GoSee member FIRST PRODUCTION, with NEW MOON PRODUCTIONS at their cooperative side. Creative support came from film production specialists EASY DOES IT from Berlin with Director Chehad Abdallah. Head of Production was Sebastian von Gumpert. Responsible for the boombastic tribal look & feel was D.O.P. Jan PRAHL c/o BITE MGMT, Producer was Sarah Jansen, with music and sound design by Die Achse.

15.03.2017 // show complete article

With photographer Patrick Schwalb in the great South African outdoors for L'OFFICIEL - production by FIRST PRODUCTIONS

Together with photographer Patrick Schwalb and Fashion Director Martina Nelles, FIRST PRODUCTIONS produced the editorial titled 'Spotted Stripes' against a grand backdrop made in South Africa for the magazine L'OFFICIEL.
15.03.2017 // show complete article

First Productions : Production of the campaign for OAKLEY PRIZM with photographer Carlo Miari Fulcis in South Africa

FIRST PRODUCTIONS supported the sports shoot with photographer Carlo Miari Fulcis for the client OAKLEY PRIZM. OAKLEY PRIZM is based on a new revolutionary glass technology which dramatically enhances contrast and visibility over a wide range of light conditions. With precision fine-tuning for individual wave lengths of the light spectrum, PRIZM provides enhanced eyesight. Nuances which would otherwise be missed by the eye alone are thus made visible.

Styling of the campaign was in the hands of Lindi Nieuwoudt, with hair by Alice Coloriti and grooming by Alice Coloriti. We present three motifs here on GoSee. The team from FIRST PRODUCTIONS is presently working on productions for ZALANDO, LUFTHANSA, L'OFFICIEL and WIENERIN, and further details are coming soon.
01.03.2017 // show complete article