News // 34 News represented by GOLD GmbH

Gold Postproduktion : Hard shell, soft core – the new motifs by RECARO, manufacturer of child safety seats and baby carriages, and the agency Vision 11

Commissioned by VISION 11, a Munich-based agency for digital marketing, GOLD retouched the new campaign motifs by RECARO. The child safety seats and baby carriages from RECARO are marked by their design, first-class workmanship and a thought-through safety concept. The high-end photo editing and look & feel were coordinated in close cooperation. Great importance in the photos shot by Marcus Vetter was attached to both the details of the products as well as to the emotional and friendly atmosphere. The motifs from the German manufacturer are used online and also in offline media.

Recaro Child Safety introduces with its Zero.1 Elite an innovation, which unites the infant carrier and child seat – usable from birth to a size of 105 centimeters. Der Zero.1 Elite is equipped with convincing ergonomic features, a 360-degree swivel function, intuitive handling as well as a removable baby carrier. Further works from Gold GmbH, premium provider of digital post production services, are available on GoSee or directly via GOLD.
16.05.2017 // show complete article

MARC O’POLO campaign with top model Lara Stone and actor Mads Mikkelsen, photographed by Peter Lindbergh with post support from GOLD

Out since January is the Spring/Summer campaign from MARC O’POLO. This season, GOLD once again supported the fashion company with the post production of the campaign motifs for the individual marketing channels – for online as well as for print ad materials. Behind the camera was Peter Lindbergh, who realized authentic and natural image motifs with the top model Lara Stone and actor Mads Mikkelsen. #PeterLindbergh

The motifs can be seen all over Europe in ad flights and also in several out-of-home campaigns. For the MARC O’POLO NEWS, which are published in several languages for the international company, GOLD was in charge of the final artwork and the production assistance.
07.03.2017 // show complete article

Live and Backstage! MARC O’POLO Junior meets Glasperlenspiel, campaign and catalog motifs by Arton Sefa, Post production by GOLD

For the Junior Spring/Summer 2017 campaign, MARC O’POLO cooperated for the first time with the band Glasperlenspiel. "You can see on the photos that everyone had a good time and lots of fun during the shoot. And when you compare the biography of Caro and Daniel from Glasperlenspiel with MARC O’POLO’s philosophy, it's clear that both have similar values. In close coordination with creation and photographer Arton SEFA, more than 30 emotional campaign and catalog motifs with real backstage feeling were realized. The brief for GOLD was to work out the easiness, authenticity and naturalness in the photos in post production. Required was a cool, casual look that still reflected the warm light of the light-flooded location," GOLD POSTPRODUCTION tells GoSee. The color and black & white motifs will be used at the POS, online and also in the Junior NEWS produced by GOLD.
07.03.2017 // show complete article