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The 'WAVES PACK' for the NAKED X ADIDAS CONSORTIUM coop photographed and filmed by Henrik SORENSEN c/o ANDREA HEBERGER

NAKED from Copenhagen's store concentrates completely on sneakers for women. They are now advertising their Ultra Boost and Samba models, created as turquoise colorways by the name of 'WAVES PACK' in cooperation with the ADIDAS CONSORTIUM and inspired by wonderful water worlds. What's special about 'Naked Ultra Boost' is the cage of textile. The Samba of the Naked x Adidas Consortium Waves Pack comes in classic leather with a rubber sole. The campaign motifs were photographed under water by Henrik SORENSEN c/o ANDREA HEBERGER – and the campaign film, too, was shot by him in aqueous weightlessness.

The agency HEBERGER tells GoSee about the campaign: “Henrik Sorensen showed again how wonderful underwater pictures can look. The Naked x adidas Consortium "Waves Pack" brings you two diverse styles for Naked's first collaboration with adidas. Consisting of a Samba and an ultraBOOST in light aqueous tones, Naked steers back to its roots with its signature color palette, inspired by the ocean that surrounds us. The Samba gets a refreshing update, featuring an upper of turquoise ostrich leather as Naked takes the classic indoor trainer and transcends it into an piece of casual beauty. The UltraBOOST, a contemporary runner, is shifted to occupy a similar space with its light flexible Primeknit woolen upper and adaptive BOOST sole. Both models play with texture and material, the Samba through the leather, and the UltraBOOST through its knit.”
11.02.2017 // show complete article

Hans ERICKSSON c/o ANDREA HEBERGER photographs for 'THE WAY WE PLAY' kids fashion in the unique province Dalarna, Sweden, both for the online and the print issue

The lifestyle & fashion website THE WAY WE PLAY ( just recently published its second print issue for which this time photographer Hans ERICKSSON c/o ANDREA HEBERGER once again photographed. For the shoot, it was off to Dalarna, the historical province deep in the heart of Sweden. On location, he casted almost only amateur children models for the traditional fashion story. The photographer was supported by stylist Kattis LINDOFF c/o LINKDETAILS.

Hans ERICKSSON on his work with kids in the beautiful Swedish landscape to GoSee: "The Way We Play has been a lifestyle/fashion website from the beginning... But they have already published their second print issue, and I did stories for both issues. The mag mixes fashion and lifestyle. The place Dalarna itself is very famous and a very typical part of Sweden. It´s known for the midsummer traditions, the 'folklore'. The story behind my story started when I was up in Dalarna in Sweden in summer 2016. Then I felt that I want to do a story up there inspired by the location. I did the job with stylist Kattis Lindoff who is from Dalarna. We did the casting with only kids from the village (or nearby) Sundborn that we shot in. Sundborn – by the way – is mostly famous for the Swedish artist Carl Larsson." Go & See !
15.01.2017 // show complete article

'Dessous' - personal work by Anita BRESSER c/o ANDREA HEBERGER

Berlin-based photographer Anita BRESSER with a personal lingerie spread for you on GoSee, for which she personally took care of post production (model: Virginie, make-up: Jennifer Galle).
15.01.2017 // show complete article