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Client | SAS |
Production | MINK MGMT. / Marie Linins |
Advertising Agency | AkestamHolst |
Photographer | Joel Rhodin c/o MINK MGMT. |
The new SAS Airlines concept is "We Are Travelers" and aims to capture that true traveller feeling. Joel RHODIN photographed several travellers. The new slogan: "We fly for different reasons. Some of us fly to work, others work in the air. We fly to visit someone close, or to get away. We look for new adventures, or for some peace and quiet.We visit our parents. And our children. Some of us check in big suitcases. Others travel with a light...