Gymbox - Escape Routine
 
 
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Gymbox - Escape Routine

 
 
 
Client Gymbox
Production Albion
Advertising Agency Albion
Make-up Prue Oliver
Model Wendle Lewis
Model Ben West
Model Esmee Gummer
Photographer Joey L c/o Patricia McMahon

New ways to break yourself - Joey L. brings print images for GYMBOX and Albion London into the ring

In London JOEY L. photographed athletes who push themselves beyond their limits for client GYMBOX. The agency was Albion. The brief: 'In order to recruit customers against an aggressive expansion plan in a very competitive market, we were tasked to convince fitness fans that Gymbox are not just another ordinary gym. With their club-like atmosphere, alternative exercise classes and unique spaces they are anything but routine.' The solution :...

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