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Client | Gymbox |
Production | Albion |
Advertising Agency | Albion |
Make-up | Prue Oliver |
Model | Wendle Lewis |
Model | Ben West |
Model | Esmee Gummer |
Photographer | Joey L c/o Patricia McMahon |
In London JOEY L. photographed athletes who push themselves beyond their limits for client GYMBOX. The agency was Albion. The brief: 'In order to recruit customers against an aggressive expansion plan in a very competitive market, we were tasked to convince fitness fans that Gymbox are not just another ordinary gym. With their club-like atmosphere, alternative exercise classes and unique spaces they are anything but routine.' The solution :...