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Client | Indigoferra |
Location | Joshua Tree |
Photographer | Calle Stoltz c/o MINK MGMT. |
Agency | MINK MGMT. |
For the new campaign of Swedish menswear retailer INDIGOFERA, it was off to the south-eastern desert landscape of California – more precisely to Joshua Tree National Park where Calle SCHOLTZ c/o MINK MGMT realized the campaign motifs presented on GoSee. The park was named by Mormons, who once crossed the Mojave desert. They saw the body of Prophet Joshua in the trees that grow there, arms wide open showing the Israelites the way to the...