News // 39 News represented by Isabel Scharenberg Creative Management
Frank Sinatra sang in his 1979 homage to New York: “If I can make it there, I'll make it anywhere”. Isabel Scharenberg from Munich has made it in places many others only dream about. For almost ten years, she has successfully worked as a photo agent and producer in New York where she realizes photo shoots with stars such as Naomi Campbell, Bill Murray and Gisele Bündchen for editorials and brands including Massimo Dutti or Kate Spade. This wonder woman told us how she managed to build her own business in America and what her first friendship in the Big Apple, a flower vendor, has to do with Naomi Campbell. Isabel Scharenberg founded her agency Isabel Scharenberg Creative Management in 2009 in New York.
VOGUE: How did you manage to set up a network in New York as a new resident from Germany?
Isabel Scharenberg: Fortunately, I already knew several photographers from Germany who live in America. In the beginning, I went to lots of events and vernissages and just mingled with the people there. As soon as you meet someone from the scene, they show you around – New York is very open in that respect. In the New York photo and fashion industry, there are very many stylists and hair & make-up artists who live and work in America and Germany. That makes it relatively easy to make friends.
You just recently cooperated with Naomi Campbell and Bill Murray for GQ Germany. Can you tell us a little something about how it is to work with celebrities?
It depends on the star. It is important to respect their privacy and fulfill the wishes you were often informed of beforehand. I try and make everyone on set feel comfortable. For Naomi Campbell, I had to make sure she had a separate area reserved for her where she could retreat. For Gisele Bündchen, it was the same, and we put up a wall in the studio. Bill Murray was very relaxed at the shoot in MoMa. He made the whole team laugh with his jokes...
What those wishes exactly are, what fascinates Isabel about New York, and what you absolutely must see, she reveals to Jana Ackermann / Vogue in an interview.
18.03.2017 // show complete article
For the new February issue of GQ Germany, no one less than Brit top model Naomi Campbell put her legendary immaculate skin on the table. The spot was produced up close by ISABEL SCHARENBERG CREATIVE MGMT in New York. The original GQ statement on its coup: “Naomi Campbell: The last of the supermodels, is among those for whom the term supermodel was coined more than 20 years ago. Now at 46, she is as beautiful as ever, and still true to herself.” As designer Philipp Plein's new muse, she appears at the shoot clad exclusively in his fashion. Photos of the all-but-shy beauty were shot by Spanish photographer Nico Bustos.
03.02.2017 // show complete article
Actor Bill Murray is the Man of the Year 2016 in the category "Legend". He was chosen for the title by German GQ, ... His already 40-year legendary TV and film career speaks for itself. He was captured by photographer Marco GROB c/o KRISTINA KORB while washing and polishing his car in front of New York's MoMA. And yes, they also went inside... Production was in the hands of Kristina's long-year partner and New York front woman ISABEL SCHARENBERG. Styling: Nadia Rath; the interview with the icon was led by Lars Jensen.
William James "Bill" Murray (born September 21, 1950) is an American actor, comedian and writer. He first gained exposure on Saturday Night Live, a role which earned him his first Emmy Award and later went on to star in comedy films, including Meatballs (1979), Caddyshack (1980), Stripes (1981), Tootsie (1982), Ghostbusters (1984), Scrooged (1988), Ghostbusters II (1989), What About Bob? (1991), and Groundhog Day (1993). wikipedia.org//Bill_Murray
The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan in New York City, on 53rd Street between Fifth and Sixth Avenues. MoMA has been important in developing and collecting modernist art, and is often identified as one of the largest and most influential museums of modern art in the world. moma.org
11.12.2016 // show complete article