News // 42 News represented by Isabel Scharenberg Creative Management

Isabel Scharenberg Creative Management : hops on the Second Avenue subway in New York City with Walter Chin for ICON magazine

'Take Me To Harlem' is the title of the cover story which ISABEL SCHARENBERG Creative Management supported as producer in the new New York subway. “We were thrilled to be one of the first to shoot at the newly opened Second Avenue subway in New York City. Beautiful mosaics – by artists Jean Shin, Vik Muniz and Chuck Close – line the passageway and acted as our backdrop. This story was shot by Walter Chin for the April issue of ICON magazine and stars Alisa Ahmann.”

The German model was styled by Nadia Rath, and in charge of the beauty look were hairstylist Italo Gregorio and make-up artist Marla Belt. The new subway route is an extension of the Q line, which runs from the Upper East Side to Coney Island in Brooklyn. At the beginning of the year, three stations were opened, and a total of 16 new stations will be built.

Isabel Scharenberg works as an agent in her adopted home New York. As a producer, she also supports international fashion shoots and editorials. She presents you more productions for Kristian Schuller and David Bellemere on her website.
02.05.2017 // show complete article

Provincetown editorial for ICON MAGAZINE with David Bellemere and Heather Marks - production via Isabel Scharenberg Creative Management

For the March issue of ICON magazine, Isabel Scharenberg produced an editorial with David Bellemere. “The picturesque Provincetown was the setting for this shoot by David Bellemere, starring Heather Marks. We were excited to be shooting in such an inspiring location that is home to a whole host of writers and artists.”
02.05.2017 // show complete article

'A friendly tête–à–tête with Naomi Campbell' – in a career interview with New York resident agent and producer Isabel Scharenberg for VOGUE ONLINE

Frank Sinatra sang in his 1979 homage to New York: “If I can make it there, I'll make it anywhere”. Isabel Scharenberg from Munich has made it in places many others only dream about. For almost ten years, she has successfully worked as a photo agent and producer in New York where she realizes photo shoots with stars such as Naomi Campbell, Bill Murray and Gisele Bündchen for editorials and brands including Massimo Dutti or Kate Spade. This wonder woman told us how she managed to build her own business in America and what her first friendship in the Big Apple, a flower vendor, has to do with Naomi Campbell. Isabel Scharenberg founded her agency Isabel Scharenberg Creative Management in 2009 in New York.

VOGUE: How did you manage to set up a network in New York as a new resident from Germany?

Isabel Scharenberg: Fortunately, I already knew several photographers from Germany who live in America. In the beginning, I went to lots of events and vernissages and just mingled with the people there. As soon as you meet someone from the scene, they show you around – New York is very open in that respect. In the New York photo and fashion industry, there are very many stylists and hair & make-up artists who live and work in America and Germany. That makes it relatively easy to make friends.

You just recently cooperated with Naomi Campbell and Bill Murray for GQ Germany. Can you tell us a little something about how it is to work with celebrities?

It depends on the star. It is important to respect their privacy and fulfill the wishes you were often informed of beforehand. I try and make everyone on set feel comfortable. For Naomi Campbell, I had to make sure she had a separate area reserved for her where she could retreat. For Gisele Bündchen, it was the same, and we put up a wall in the studio. Bill Murray was very relaxed at the shoot in MoMa. He made the whole team laugh with his jokes...

What those wishes exactly are, what fascinates Isabel about New York, and what you absolutely must see, she reveals to Jana Ackermann / Vogue in an interview.
18.03.2017 // show complete article