News // 44 News represented by Mainworks GmbH

MAINWORKS Post Production : on the road with HE&ME in Cape Town for the new HYUNDAI i30 hatchback

With its new i30 generation, HYUNDAI puts an exclamation mark on the compact class. For the campaign and catalog, the cars were set in an urban context. He & Me (Yona Heckl & Tom Mennemann) photographed in the heart of Cape Town. Perfect organization on location was guaranteed by the team from Cape Town Productions, and the project was supported creation-wise by Artur Friedrich. Mainworks already started realizing the vehicles with CG and post production of the motifs on site, to then finalize them in the Frankfurt office.

MAINWORKS SERVICES : "Together with leading agencies and industry partners, we ensure that creative projects get exactly what they deserve: The best production standards. And absolutely the best results. To make things easier, we can even execute post production work on location with you during your shoot. This enables real-time supervision by both photographer and agency creatives."
16.03.2017 // show complete article

OPEL INSIGNIA Grand Sport & Sports Tourer shoot in Los Angeles with Frithjof Ohm for Scholz & Friends - post production by MAINWORKS

OPEL sends a hunter to the big city riding the back of the new INSIGNIA. Impressive in half shade, flexing masculine muscle in the sun. The concept worked out by Scholz & Friends was brought to life in downtown Los Angeles. The light & shadow concept was realized by GoSee member Frithjof Ohm, who intricately integrated the Insignia Grand Sport and Sports Tourer into the long shadows cast by the big city.

MAINWORKS developed the motifs for the pre-sales flyer on location, and over the next couple of weeks at the Frankfurt office, an additional 30-plus motifs were produced. We present the first published photos here on GoSee.
16.03.2017 // show complete article

HYUNDAI IONIQ - photographed by Uli Heckmann in Norway, with post production and CGI by MAINWORKS

Oslo, the Nordic metropolis stands for modern architecture and technical progress. The density of electric vehicles and public charging stations seems to set an example. So it was quite natural to stage the Ioniq, which Hyundai offers in three alternative drive technologies – as hybrid, electric and plug-in hybrid – exactly there. Uli Heckmann, with his taste for modern architecture and keen sense for authentic people photography, designed the photographic framework for the automobile. MAINWORKS photographed & created spheres on location and began post production on site, and then finalized the motif in the office. The cars were visualized in CGI.
14.10.2016 // show complete article