News // 44 News represented by marcus philipp sauer
LUXURY EVOLVED. Through heart-stopping design and performance rivaled only by its first-class experience, Genesis is evolving luxury... On commission for the agency Innocean USA, Marcus Philipp SAUER and his team photographed the high-quality black & white campaign for Genesis G80 and G90S, the sport sedan of the Hyundai luxury brand. “When you photograph automotive campaigns in B&W, you suddenly notice how important little helpers like colors can be in when it comes to creating depth, mood and feeling. If there are no colors, you have to play with the gray shades a lot more so you can bring out the right mood in the photo. That is why the post production by Zerone was so important and required delicate handling this time to create a B&W fine print of sorts in the end. We have the high-gloss result and exciting making-of photos directly from behind the scenes exclusively for you here on GoSee.”
26.04.2017 // show complete article
Transportation photographer Marcus Philipp Sauer was commissioned by Saatchi & Saatchi Design London to stage the new TOYOTA GT 86 for the client TOYOTA in Berlin. He shed the perfect light on the dynamic design of the vehicle at an empty factory hall. Support for the production at the agency came from AD Will Charles Louis Butler. Responsible for CGI and post production was 3DEXCITE, Munich and Brussels.
06.03.2017 // show complete article
Intelligent. Innovative. Irresistible. An automobile that thinks for you: is how KIA presents its new model. Innocean Worldwide booked Marcus Philipp Sauer & team to stage the new KIA Optima sports car. The new model combines sportiness, style and spaciousness. Creative Director was Igor Kaparlov, and it was photographed in and around Barcelona, where Producer Tim Michel and SONDA PRODUKTION guaranteed smooth running. Post production was taken care of by PX2 HH. GoSee presents you a few behind-the-scenes impressions.
24.01.2017 // show complete article