M&C Saatchi Advertising GmbH / Lucy Rychlewicz

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Berlin
 
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news featured by Michael Hanisch MICHAEL HANISCH photographs for PORSCHE DESIGN feat. the Chronograph 1 – 2023 in the Austrian Alps

Photographer MICHAEL HANISCH was on the road in the Austrian Alps together with the agency M&C Saatchi to stage the legendary Chronograph 1 with Ferdi Porsche. At an altitude of 2000 meters, the team set out early in the morning to catch the first rays of sun in the mountains.

Manufactured at Porsche Design’s own watchmaking facility, the chronograph is reminiscent of the unique, pure design of the all-black timepiece from 1972. Following in the footsteps of its revolutionary predecessor, the chronograph catches the eye with its matte black dial. The crown, clasp and dial bear the Porsche Design logo of today while the sapphire-crystal case back reveals the iconic Porsche Design winding rotor. The double-sided, seven-layer anti-reflective and scratch-resistant sapphire-crystal glass with hard coating ensures optimal readability. The tachymeter and date display bears the current Porsche Design lettering while the minute hand features the unmistakable rectangular shape of the original...

06.02.2023 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article

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