29.01.2017  •  Advertising NEWS

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'Christmas is for everyone' - the #SantaClara gender commercial for LIDL - set design by Nina LEMM c/o LIGANORD

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LIGANORD HAMBURG/BERLIN

Director: Opossum Platypus
Artist: NINA LEMM c/o Liganord Hamburg/Berlin
Client: LIDL
Production: 27KM Entertainment
Usage: Campaign
Advertising Agency: Überground
Creative Director: Niko Ronacher / Jo Marie Farwick

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Christmas is for everyone... that means for the woman of the house, too. Which makes Santa Clara the new Santa Claus in the international Christmas special of client LIDL, which was developed by the creative agency Oberberaum Hamburg by the ex-Heimat Berlin Managing Director Jo Marie Farwick. The spot was not put out to tender by Lidl Germany, but by the Lidl Foundation, which is responsible for international campaigns. The elaborate set design for the hashtag #SantaClara was designed by Nina LEMM, with support in the Art department of LIGANORD by artist Arndt VON HOFF. Agency: Overground, Director: Opossum Platypus Creative Direction Jo Marie Farwick and Nikolaus Ronacher, Production: 27km Entertainment. And now for you on GoSee – because for us, every day is #SantaClara Day!