Director: Thomas Garber
Client: Mercedes Benz (Sonja Schneemann, Janina Hartman, Carla Nothelfer)
Production: Tony Petersen Film
Creative Director: Tobias Feige
Art Director: Sebastian Haus, Print & Social Media : Sebastian Haus, Lily Sohm
Planner: Thorben Weide, Christina Petersen
Copywriter: Print : Raphael Hemmi, Francis Cazal
CCD: Lukas Lindemann Rosinski, Arno Lindemann
Lukas Lindemann Rosinski rings in the next round for the V-class campaign for Mercedes-Benz Vans and demonstrates with lots of humor that a weekend with the family does not necessarily have anything to do with rest and relaxation. “Hards falls, painful football checks, belly flops while kite surfing, face to face with a wild bear – whoever plunges into a weekend adventure with the V-class has to count on a lot happening. But for those with three or more kids, something like that can quickly seem like a normal weekend. That's the drift of the new campaign for Mercedes-Benz Vans, which tells the story of a turbulent weekend outing with the family true to the claim “Fully packed with life...” the agency tells us about the campaign.
Heart of the spot “Something Relaxing”: Dad Neumann is asked about how his weekend was by his boss in the elevator Monday morning. A flashback takes us with rapid cuts through an adventurous blast of fireworks, but back in the elevator, the father answers almost as if nothing happened: “Oh, something relaxing with the family”.
The V-Class is the perfect van for everyday life and spontaneous weekend trips. Driving pleasure, lots of space and clever features make it the perfect companion for adventures that are never boring and an exciting life.
The spot was produced by Tony Petersen Film in Hamburg and was directed by Thomas Garber. It is accompanied (TV, cinema, online) by print ads and a digital mix focusing on the active lifestyle of young families. The campaign starts in March in Germany and Switzerland.