26.01.2017  •  Advertising NEWS

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'Raw Elegance' and 'Forged as One' - KATJA HAECKER Creative Direction realizes two films for TODD REED Jewelry, Boulder, Colorado

CREDITS / DETAILS / VIDEO EMBED LINK

Todd Reed Brandfilm

Director: Katja Haecker & James Benard
DOP: Jennifer Askew
Client: Todd Reed Jewelry
Production: Blayke Kogan
Creative Director: Katja Haecker & James Benard
Editing: Theo Mercado
Post Production: Big Apple Films
Music: Gil Talmi

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CREDITS / DETAILS / VIDEO EMBED LINK

Todd Reed 'Forged' Film

Director: Katja Haecker & James Benard
DOP: Jennifer Askew
Client: Todd Reed Jewelry
Production: Blayke Kogan
Creative Director: Katja Haecker & James Benard
Editing: Theo Mercado
Post Production: Big Apple Films
Music: Gil Talmi

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

KATJA HAECKER and James Benard realized two wonderful films for TODD REED Jewelry. While the first is an allusion to the label claim 'Raw Elegance' and takes you on a trip to magical locations with endlessly curvy streets, deep waters, and plenty of nature, the second, 'Forged as One', makes you familiar with the manufacturing philiosophy world of the label. Every piece of jewelry created at Todd Reed carries two signitures – that from Todd as the designer and a second from the individual designer, who delicately handcrafted the little work of art for its new owner.

TODD REED tells us:  "Every piece we create physically and spiritually expresses the intention, vision, and craft that brought it into being. In this way Todd, as the artist, and each of his artisan-collaborators remain present long after a piece leaves the studio. The way Todd Reed jewelry is made is a key part of our story: artist and artisans in collaboration. A system of monograms (hallmarks) have been created for each master jeweler. Together with the Todd Reed signature hallmark, the stamps become a strong statement of provenance that acknowledges the relationship each maker has with the pieces they create."

About - Todd Reed is an American artisanal luxury jewelry company renowned for creating works of art using recycled metals and sustainably-sourced raw and fancy-cut diamonds. Todd Reed creations are all one-of-a-kind, hand-forged and finished by master jewelers in the Boulder, CO studio. Todd Reed creates an alchemy of precious metals and stones that merge rugged natural beauty with refined sculptural elegance - Raw Elegance. It is a vision that fuses the iconoclastic spirit of an artist, the unwavering, hand-made ethos of an artisan, and the sustainable methods of a modern-day steward. toddreed.com