The campaign for the Decor Line GENESIS BY AFFINITY realized by Lutz HILGERS for VILLEROY & BOCH takes quite a colorful turn in film and photos: “Along the lines of: Color is the new white, they appeal to innovative restaurateurs and kitchens.”
Here, new creations meet exceptional design. As a photographer and video artist, Lutz Hilgers is known for powerful, expressive shots. Christa Klubert tells GoSee: “Whether portraits, interior design, or similar, Lutz catches more than just the moment with his lens. Similarly, the brief spot he created for the Genesis line is a powerful, colorful spectacle where multicolored waves clash with Villeroy & Boch’s innocent tableware and leave their traces.” Just like the design of Villeroy & Boch promises.
Lutz Hilgers masterfully takes up the desire for new ideas not only by perfectly visualizing the design concepts but also by contrasting them with conceptual ideas of creative chefs. All in all, this short film conveys pleasure and creates a desire for color. Whether in the design of the porcelain or the innovative dishes.