17.04.2017  •  Advertising NEWS

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'Spring Awakening' PHILIPP SEINE HELDEN produces an international Spring campaign for ALCINA with beauty photographer Florian Sommet c/o Klein Photographen

'Spring Stories' is the name of the latest ALCINA Spring 2017 campaign in the area of decorative cosmetics. The beauty motifs were realized by Florian Sommet c/o Kleinphotographen. Responsible for conception, production and design of the limited edition was the creative agency Philipp Seine Helden. The result is a springtime campaign that picks up the topic of Generation Y and, in particular, the needs of the new flower power generation.

Four times a year, the Bielefeld-based beauty brand ALCINA (Dr. Kurt Wolff GmbH & Co. KG) launches a limited edition. The spring 2017 trends go by the name of 'Spring Stories' and arouse with pastel colors real spring feelings. Silvia Philipp, Managing Director of Philipp Seine Helden: “We are delighted that we were able to develop yet another limited edition which touches upon the zeitgeist of a generation for our client Dr. Kurt Wolff, whom our agency has supported in the development of decorative cosmetics from ALCINA since 2013.”

The imagery of the collection is oriented on the feeling of the 1960s, which transports the brand into the 21st century. What was once Woodstock, is today the Coachella Festival with its dreamy-modern looks. That's how the agency lives the spirit of the millennials, which today – like the hippies – is all about love, freedom and self-determination, according to the agency.

In addition to the imagery and the claim of the spring campaign, Philipp Seine Helden, specialized in beauty & lifestyle, also produced the photo shoot with beauty photographer Florian Sommet. In addition, in-house DIY application films were created for the end user. The design of the entire POS advertising, covering all relevant sales materials for national and international B2B markets as well as the customer communication came from the Cologne-based agency.