The nominees for the German Advertising Film Awards (DWP) have been chosen – one of the most important prizes for moving images. Nominated out of almost 800 submissions are 32 works in the following award categories: Best Director, Best Screenplay, Best Camera, Best Editor, Best Visual Effects, Best Animation, Best Art Department, Best Composition, Best Sound Design, and Best Young Advertising Film. The spot “You are alive. Remember?” by Partizan and Heimat is at the top of the shortlist for four nominations in the categories Best Director, Best Camera, Best Screenplay, and Best Editor.
Chair of the Grand Jury this year is Author and Director Sonja Heiss, who is supported by Till Diestel (creative director, Adam & Eve DDB), Director Niklas Weise, Peter Meyer (DOP), Editor Kathrin Schmoll, Niko Tziopanos (Creative Lead, Wearflink) El Hindi, and Pacco-Luca Nitsche (Managing Director, 27 km).
The productions chosen as the best advertising films by the Grand Jury will be awarded the coveted Hatto trophy at the award ceremony on 24 March 2017 in Hamburg's Kampnagel culture factory. The advertising industry has a long-standing tradition in Hamburg. Thanks to the resident agencies with their several thousand employees and measured by the awards they have received, Hamburg is alongside New York, London and São Paulo among the most successful advertising capitals.
The independent Deutsche Werbefilmakademie e.V. was founded in June 2013 by the advertising film and post production companies which belong to the association. Following the example of the American and German film industries, it provides a forum for the German advertising film taking into account the growing importance of communication with moving images. Its goal is to assure quality, promote talent, award outstanding work, forward innovation, and accelerate interdisciplinary exchange.