07.03.2017  •  Advertising NEWS

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The VW Amarok campaign visualized by David MAURER c/o CHRISTA KLUBERT

Transportation specialist David MAURER staged the campaign for the VW Amarok. His representation CHRISTA KLUBERT tells GoSee about the photographic production: “With the VW Amarok, the joy of driving is guaranteed in any situation. The highly resilient and sporty car is not only built for driving down unknown roads, but also for exploring the pure wilderness and also for taming rough terrains. How do you present an all-rounder like this with all of its qualities? David Maurer depicts his shiny protagonist in various settings in order to capture and portray its versatility. The bumpy, rocky desert does not provide true obstacles for the vehicle, and the dust it leaves behind show how the car deals with rough terrain. The all-rounder is equally at home on the road, with the glistening sunlight shining on its rear while it takes on new adventures. With his unique talent of perfectly integrating an object into the most unusual settings, Maurer manages to mirror the car’s versatility in the diverse scenery of his photos.”