10.04.2017  •  Advertising NEWS

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Three times 30 beautiful seconds for PURE LEAF TEA - the commercials by food photographer and Director Jason LOWE c/o JSR AGENCY

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JSR AGENCY

Director: Jason LOWE c/o JSR Agency

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JSR AGENCY

Director: Jason LOWE c/o JSR Agency

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JSR AGENCY

Director: Jason LOWE c/o JSR Agency

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Food photographer & Director Jason LOWE c/o JSR AGENCY was commissioned to realize three 30-second spots for PURE LEAF TEA in Indonesia. On four wonderful jam-packed days in Indonesia and an additional day in the studio, the campaign was realized by Jason LOWE and his team. They traveled to tea plantations in the mountains for it personally where they authentically captured the tea farmers and the magnificent landscape on location. Production support came from JSR Agency in house. Pure Leaf Tea – that is: both premium ice & hot tea, manufactured with the greatest possible care. It's no wonder their beautiful and catchy slogan is: 'For the love of leaves.' Details on the process, the origin of the leaves and the final products can be found on their website: pureleaf.com