06.03.2017  •  Advertising NEWS

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WELEDA lip balm with a rosé shimmer - Young Director & DOP Myong OH c/o FRÖHLICH MGMT leaves his first beautiful tracks; and we have two beauty spreads for you on GoSee

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Weleda Lip Balm

Director: Myong Oh c/o Fröhlich Management
DOP: Myong Oh c/o Fröhlich Management
Production: Neue Bewegung

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Weleda Lip Balm Moodfilm

Director: Myong Oh c/o Fröhlich Management
DOP: Myong Oh c/o Fröhlich Management
Production: Neue Bewegung

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WELEDA presents its lip balm line 'Berry Red' in a new commercial, which leaves the taste of raspberry on the lips. Myong OH c/o FRÖHLICH MGMT stood behind the camera at the shoot commissioned by the pioneer of sustainability (production: Neue Bewegung).

More information on the client is available under #mytreunature and on Myong Oh via FRÖHLICH MGMT, which describes his style as follows: “His work is characterized by sympathetic authenticity, emotional honesty and a fresh, contemporary look: informal, unpretentious yet beautiful images without frills. Straightforward and close. Myong is driven by a huge portion of curiosity for new stories and the special people behind the stories. His preference for sensible observing with a hand-held camera creates a certain intimacy towards his protagonists. At the same time, though, he is able to easily combine those hidden, tiny details with epic, larger-than-life images...”