Portrait & celebrity photographer PEROU c/o JSR AGENCY was commissioned by London-based agency Therapy to capture a series of portraits for the new PEARL DROPS campaign 'Real Whitening'. A total of six very smiling motifs were created. The extremely integrated campaign celebrates 'smiles of all shapes & sizes' and is now being broadly launched across all channels (OOH, online, PR, POS and print). JSR AGENCY was also responsible for production of the motifs.
About - At Pearl Drops, we believe pristine white teeth are an essential part of looking and feeling beautiful every day. Using over 40 years experience, we’ve developed superior, professional whitening innovations to create bespoke formulas, that not only make you and your smile look great, but make sure your teeth are cared for too. Our groundbreaking research and expert formulas are entirely dedicated to transforming your smile to its most brilliant white, and transforming you to your most beautiful self; empowering you to shine, confidently, through the beauty of your smile. Whitening. It’s all we do. pearldrops.co.uk
Food photographer & Director Jason LOWE c/o JSR AGENCY was commissioned to realize three 30-second spots for PURE LEAF TEA in Indonesia. On four wonderful jam-packed days in Indonesia and an additional day in the studio, the campaign was realized by Jason LOWE and his team. They traveled to tea plantations in the mountains for it personally where they authentically captured the tea farmers and the magnificent landscape on location. Production support came from JSR Agency in house. Pure Leaf Tea – that is: both premium ice & hot tea, manufactured with the greatest possible care. It's no wonder their beautiful and catchy slogan is: 'For the love of leaves.' Details on the process, the origin of the leaves and the final products can be found on their website: pureleaf.com