Director: Rankin c/o rankinfilmreps
Client: Coco de Mer
Celebrity: Pamela Anderson
This February is all about breaking hearts ! London-based agency The Full Service with Director Rankin and lead actress Pamela Anderson are on the same, we have to admit, very beautiful page for luxury lingerie manufacturer COCO DE MER. The message: Women of the world, take things into your own hands and control for 100% what happens on Valentine's day!
We learn from the press release: “In today’s sexualized world, Pamela Anderson has made it her mission to spread a ‘Sensual Revolution’, a movement celebrating intimacy over cheap thrills. In an aligning of beliefs and passions, Coco de Mer have partnered with Pamela as their international brand ambassador.
This launch film – part of a series of ongoing projects – sees Pamela as the perfect face to flip Valentine’s Day on its head and create a humorously subversive film. It sees Pamela returning home to her apartment. As she undresses and prepares for a steamy Valentine’s night ahead, we are led to believe she is awaiting the arrival of a lucky man. But, with the mother of all twists, the film turns on its heads and shocks audiences. Laced with irony, the driving sentiment is one of female empowerment.
Rankin: “Pamela continually challenges herself and those around her, which made her ideal for Coco de Mer. The Full Service wanted to create something that played with peoples’ perceptions of Valentine’s Day. It’s a punchy move from Coco de Mer, but is testament to the brand and the powerhouse creativity of the The Full Service’s concept so that everyone was totally up for it”.
The Full Service was launched by Rankin as a creative agency, a one-stop shop for all client’s advertising needs. Working out of their London studio, they create entire 360-degree campaigns under one roof, across all touchpoints, from creative to brand strategy to production and the in-house studio. They recently appointed Maruska Mason, formerly a Business Director at Grey, as Managing Director.
Maruska Mason: “This is a great moment for Coco de Mer as a brand, and Pamela is the perfect partner. Here at The Full Service, we are all about bold and engaging storytelling, collaborating closely with brands to take them on new journeys and push the boundaries of their advertising. This is the perfect example of that and our passion for brands. Every aspect of this campaign was created in house – from the creative to the edit”.
Lucy Litwack, Managing Director of Coco de Mer: “The Full Service incorporates a group of the most highly talented people who work tirelessly to create strong and impactful creative work and execute everything to perfection. I love working with the whole team and couldn’t be happier with the service, the people or the work. Rankin as photographer and director is also the perfect collaborator for Coco de Mer – he instinctively understands and appreciates our brand and has worked closely with us over the last 2 years to develop unbelievably beautiful photo shoots of the highest calibre”. This launch film, set to get pulses racing, is just the first stage in a partnership
between The Full Service, Rankin, Pamela Anderson and Coco de Mer. coco-de-mer.com