12.03.2017  •  Editorial NEWS

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An interview with author Georg Franck - photos by Peter RIGAUD c/o SHOTVIEW BERLIN

An informative and great interview with Georg Franck with BRANDEINS. Among his most important publications are Ökonomie der Aufmerksamkeit (Economy of Awareness 1998) and Mentaler Kapitalismus (Mental Capitalism 2005), both appeared at Hanser Verlag. In this interview, he speaks about an emotional climate change and what marketing has in common with communication. The photos were shot by portrait photographer Peter RIGAUD c/o SHOTVIEW.