28.02.2017  •  Events NEWS


Hamburger Weg, the HSV Foundation for young Hamburg talents, shows its fresh face - the campaign by Juliane WERNER c/o BANRAP

Hamburger Weg – With their image campaign, the HSV foundation gives its foundation goal a face for the first time. Real young HSV fans had the chance to compete to become the face of the campaign – quite literally. For this competition, photographer Juliane WERNER c/o BANRAP teamed up with the agency Mutabor and invited children and teens from the HSV fan area for a body paint photo shoot. Creative Director was Paul Neulinger, Senior Designer was Barbara Madi, and art buying was done by Anika Fregin. The very successful social media casting including all permits was handled by BANRAP themselves. Hair & make-up and body painting were done by Léonie Gené. Der-hamburger-weg.de