20.03.2017  •  Film NEWS

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STRANGE CARGO FILM presents H&M Spring icons celected by The Weeknd, produced in Los Angeles

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STRANGE CARGO FILM for H&M Spring Icons 2017

Director: Canada
Agency Prod & Post: STRANGE CARGO FILM

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H&M presents an exclusive assortment of iconic pieces and timeless must-haves for the ultimate men's wardrobe – selected by The Weeknd, for which the celebrated musician stood in front of the camera in Los Angeles. The spot was realized by Director Canada, and GoSee member STRANGE CARGO FILM was there on the sunny set, and as agency producer, also took care of post production. We have the film and several statements on the spot here on GoSee.

H&M presents an exclusive assortment of iconic pieces and timeless must-haves for the ultimate men's wardrobe – selected by The Weeknd, for which the celebrated musician stood in front of the camera in Los Angeles. The spot was realized by Director Canada, and GoSee member STRANGE CARGO FILM was there on the sunny set, and as agency producer, also took care of post production. We have the film and several statements on the spot here on GoSee.

CANADA : “Abel Testfaye (aka The Weeknd) says icons don't define him… And it is understandable, as he has made himself an idol of American music in no time after a number of smashing hits. CANADA had the chance to shoot him in his adoptive town LA LA land to promote the release of his Spring Icons collection for H&M”.

"Abel’s taste and style perfectly fit the menswear mood of the season at H&M. He has such a great eye for the little details that matter and for mixing together updated men’s classics for the perfectly tailored streetwear look,” says Andreas Löwenstam, H&M’s Men’s Head of Design.

“I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be,” says Abel Tesfaye from The Weeknd.

STRANGE CARGO FILM : In collaboration with independent directors, stills photographers, art directors and other creative artists, we help clients all over the world with different levels of production. As agency producers, producers and a full-service production company based in both Stockholm and London, we support the creative process to help adapt the idea into film. Budgeting, contracting and scheduling prep, shoot and post are other areas where we have long and vast experience; we will guide and help our clients find the perfect solution within their creative and financial expectations.