News // 50 News represented by WE! shoot it
Just before the Geneva Motor Show this March, the photographer duo from WE! Shoot it, Michael Compensis and Thomas von Salomon, were booked by the agency Red Indians to exclusively stage the new SEAT Ibiza for a booklet for the renowned automotive expo. Since the strictly classified vehicle was not photographed on location as planned but was grounded in the studio, the duo with WE!-Partner and illustrator Thomas Hardtmann came up with a graphic concept for a PR studio shoot in Barcelona practically over night. The result is a colorful advertorial spread showing how alive & very kicking the car truly is.
11.04.2017 // show complete article
Sometimes things don't go quite as planned, and just a few days ago, car maker HYUNDAI asked creative duo from WE! shoot it, Michael Compensis and Thomas von Salomon, to stage the new HYUNDAI I30 Wagon. The challenge was that there was only one week left from the first day of shooting to the finalization of the 10 motifs. The car was to be photographed under the strictest confidentiality in the studio, and finally presented in clean architecture. Which is why shoots took place on late shifts and the motifs were combined with CGI backplates in post production, which WE! partner Christoph Kuhn delivered over night. The result is a unique, closed spread which the duo debuts on GoSee.
From the very beginning, the two WE! shoot it founders not only see themselves as artists and photographers, but above all, as a full-service provider. In the fields of conception, storytelling and illustration, it had long made sense to team up with CD and Illustrator Thomas Hardtmann, who visualizes the ideas of the duo in sketches on paper. This not only leads to the creation of storyboards for photo spreads and films, it also unites photography and illustration, which will be shown by the duo in the next GoSee publication in their job for SEAT. As an appetizer in advance, they offer you a selection of previous works in these news, including the award-winning "Sin City" spread with the Opel CD prototypes from the 1960s.
16.03.2017 // show complete article
In 2017, the creative duo from WE! shoot it, Michael Compensis and Thomas von Salomon, launched a somewhat different self-advertisement campaign. Instead of shooting glossy cars, the two posed for the camera themselves this time. In a series of great in-your-face, humorous photos you won't forget all too soon, Thomas von Salomon and Michael Compensis slip into various roles with one thing in common: They are all about cars and, let's say, traffic.
The latter might well be a double entendre: With their “Whores” motif, Salomon and Compensis apparently offended even before the first publication: The advertising partner for the 18/1 posters refused to publish the wonderful motif just like that. He thought the motif was too risqué. Which is why since Mid-January only three motifs were hung as large-scale posters first in Hamburg and later in Frankfurt. Munich and Berlin are to follow.
As postcards with no less edgy wording, all four motifs are flying around the top agencies. We present the duo on GoSee along with a peep behind the scenes, of course, with all four motifs, plus the derrière of the postcards! They naturally look forward to portfolio inquiries from interested agencies, which have not yet postcards or are simply into extremely quick and highly professional traffic.
The concept was developed by the duo personally. Layout and typo were in the hands of Florian Stürmer from Die Stürmer. For copy, the two had, as WE! shoot it put it, “the great” Michael Brepohl. Styling came from Cornelia Heuser, and make-up or the light day make-up were done by Melina Johannsen.
14.02.2017 // show complete article