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CURRENT ISSUE Ab in den Garten #23/25 OUT NOW !

Mathias Wilke, CD at antoni garage (team x), talks about the rollercoaster campaign 'Can't explain it, only feel it' for MERCEDES-AMG in an interview on GoSee

Mathias Wilke is a creative visionary whose name is firmly established in the advertising world. Having worked as Craft Director and Creative Director at antoni garage (team x) in Berlin for over 10 years, he uses his talent to shape Mercedes-Benz's visual communication, creating iconic campaigns that impress aesthetically and push technological boundaries.

From staging the spectacular launch of the new G-Class to futuristic Mercedes-Benz concept cars and Super Bowl commercials – Mathias always has the perfect blend of innovation, style, and storytelling in mind.

His work is characterized by the perfect staging of light, CGI, and weightless models that become a reality in campaigns for Mercedes-Benz and Mercedes-AMG. The current Mercedes-AMG campaign, directed by Henry Schofield and under Mathias' Creative Directorship, is captivating audiences. In our CREATIVES TO WATCH special, we...

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Wednesday, June 25

Creatives To Watch: Play With Icons – Creative Director Agnès Cavard on the creative vision behind the new LACOSTE campaign

The new LACOSTE campaign PLAY WITH ICONS, developed by long-time creative partner BETC Paris, celebrates two kinds of icons: the timeless fashion and sports pieces of the brand – and the iconic personalities who wear them.

This global campaign unfolds through a series of striking visuals and films that highlight the connection between five Lacoste ambassadors and key pieces from the brand’s heritage. Each look is reinterpreted with a creative twist, artistic perspective, and a touch of playful elegance.

Featured in the campaign are Novak Djokovic, Pierre Niney, and Wang Yibo in Lacoste’s...

 

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Tuesday, June 17

Meet INSTEROID – the INSTER’s wild alter ego. The launch campaign of the concept car by Pedro Lourenco, Creative Director at INNOCEAN Berlin, on GoSee

Hyundai Motors unveiled the gaming-inspired INSTEROID concept car in Seoul a few weeks ago, redefining the boundaries of automotive design. Based on the successful INSTER EV, the car is designed not only to challenge expectations for sporty electric vehicles but also to excite a new generation of drivers.

Inspired by motorsports and video games and developed by Hyundai's European design team, INSTEROID boasts a striking look complemented by aerodynamic features such as a prominent rear spoiler and diffuser.

"INSTEROID represents a modern take on the idea of ​​a dream car. It is designed...

 

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ART

‘Changing Fashion’ – David Bailey’s Revolution in Fashion Photography at the MOP Foundation

The MOP presents the first retrospective of David Bailey in a stunning setting. David Bailey’s Changing Fashion is a landmark exhibition celebrating the transformational impact of Bailey’s photography in the 1960s and 1970s. Trading the posed studio environment for the gritty reality of the streets, Bailey took the fashion world by storm. His work with his first great muse, Jean Shrimpton, set the revolutionary tone for the decade to come. Bailey is a master of musical portraiture.
 

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