Every. Last. Drop. – DIRK WEYER photographs THE HEINZ PACKET ROLLER campaign for HEINZ and Wieden+Kennedy, New York

The bad news first : “The Heinz Packet Roller is sold out for now.” The good news is though : The campaign was a great success. We’re talking about the ingenious key chain that can extract every last drop of ketchup out of its condiment packets. The campaign motifs were photographed by Dirk Weyer.

The first and quite innovative ‘Packet Roller’ in the handy size of a key chain came straight out of the HEINZ R&D labs...