Thursday, June 19
Cecil ARP c/o EMEIS DEUBEL photographed for the drugstore chain DM
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Meet INSTEROID – the INSTER’s wild alter ego. The launch campaign of the concept car by Pedro Lourenco, Creative Director at INNOCEAN Berlin, on GoSee
Hyundai Motors unveiled the gaming-inspired INSTEROID concept car in Seoul a few weeks ago, redefining the boundaries of automotive design. Based on the successful INSTER EV, the car is designed not only to challenge expectations for sporty electric vehicles but also to excite a new generation of drivers. Inspired by motorsports and video games and developed by Hyundai's European design team, INSTEROID boasts a striking look complemented by aerodynamic features such as a prominent rear spoiler and diffuser.
"INSTEROID represents a modern take on the idea of a dream car. It is designed to inspire and create enthusiasm," said Eduardo Ramírez, Chief Designer of Hyundai Design Europe. "This project allowed us to fully embrace unrestrained creativity, drawing inspiration from video games to create an emotional and engaging vision of Hyundai's brand."
The eye-catching campaign film...
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Tuesday, June 17
'Wanna play?' Nick Bakshi, Creative Director at BETC, creates a world of fun for the all-new Citroën Ami in an explosive campaign
Nick Bakshi is an internationally award-winning American creative director living and working in Paris. He has been supporting the creative team at BETC for almost two years. During his career, he has worked at agencies in the US, France, and Italy for brands such as Coca-Cola, Heineken, Duolingo, Netflix, and Citroën. As creative director for Citroën's new campaign, Nick Bakshi has created a world of fun: "Wanna Play?"
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Thursday, June 12
Mathias Wilke, CD at antoni garage (team x), talks about the rollercoaster campaign 'Can't explain it, only feel it' for MERCEDES-AMG in an interview on GoSee
Mathias Wilke is a creative visionary whose name is firmly established in the advertising world. Having worked as Craft Director and Creative Director at antoni garage (team x) in Berlin for over 10 years, he uses his talent to shape Mercedes-Benz's visual communication, creating iconic campaigns that impress aesthetically and push technological boundaries.
From staging the spectacular launch of the new G-Class to futuristic Mercedes-Benz concept cars and Super Bowl commercials – Mathias always has the perfect blend of innovation, style, and storytelling in mind ....
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Glitter Meets Resistance: Susanne Bartsch’s Radical Aesthetic on Show in Zürich
The exhibition 'Susanne Bartsch – Transformation!' introduces the visionary world of Susanne Bartsch, a style icon and the mind behind some of New York’s most legendary events over the past four decades. With roots in 1970s London counterculture, Punk, and the New Romantic movement, Bartsch has championed diversity in New York since the 1980s. The exhibition explores how she uses hedonism as a creative strategy to break boundaries, challenge norms, and promote inclusivity in fashion and art.
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Let me hear you crunch! - H.P. BAXXTER in the new MC DONALD'S Crispy campaign spot, food styling by Jürgen ZIMMERSTÄDT c/o BIGOUDI
So loud. So good. The McCrispy is rocking – thanks to testimonial Chris P. Baxxter, aka good-mood machine H.P. Baxxter, known nationwide as the frontman of the band Scooter. Food stylist Jürgen ZIMMERSTÄDT c/o BIGOUDI was responsible for the McCrispy's appealing and cinematic look ....
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SÉBASTIEN STAUB photographs the new NISSAN LCV series in Barcelona
With a new campaign, Nissan is highlighting its updated LCV (Light Commercial Vehicle) series – focusing on what truly matters in life: time with family. The campaign was photographed by SÉBASTIEN STAUB in Barcelona. Pierre Donard, Senior Art Director TBWAG1, Paris, was creatively responsible.
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Gustaf Westman x Mercedes-Benz: A Creative Dialogue of Design, Function, and Identity – Limited Edition on POP-UP TOUR Across Europe
As part of an exclusive event in London, designer Gustaf Westman unveiled his artistic reinterpretation of the new Mercedes-Benz CLA – and the result is a sculptural showstopper in vibrant pink. The presentation was part of the Class of Creators series – a Mercedes-Benz initiative inviting creatives from various disciplines to reimagine the iconic vehicle through their own artistic lens.
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Caleb Williams, Next Generation Quarterback and cover star of ESQUIRE magazine - photographed by Ben WELLER c/o LGA MANAGEMENT
ESQUIRE magazine's headline reads: "The Unusual Life of Chicago Bears Quarterback Caleb Williams. Last year's number-one draft pick walks in fashion shows, hangs out in Europe, and has a burgeoning business empire. Next on his list: winning a Super Bowl." Ben WELLER c/o LGA MANAGEMENT photographed the superstar-in-the-making for the April/May 2025 issue of ESQUIRE ....
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20 years of TUSH Magazine, we celebrate with cover girl Harriet Herbig-Matten - the 56th cover and spread were finalized by post-production ONE HUNDRED BERLIN
Actress Harriet Herbig-Matten graces the cover of the anniversary issue of TUSH, which, with its 56th issue, can look back on an incredible 20 years. The cover series was post-produced by the beauty experts at Berlin-based post-production company ONE HUNDRED BERLIN ....
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20 years of TUSH Magazine, we celebrate with cover girl Harriet Herbig-Matten - the 56th cover and spread were finalized by post-production ONE HUNDRED BERLIN
Actress Harriet Herbig-Matten graces the cover of the anniversary issue of TUSH, which, with its 56th issue, can look back on an incredible 20 years. The cover series was post-produced by the beauty experts at Berlin-based post-production company ONE HUNDRED BERLIN ....
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Off-road with the Renault 4 Savane 4x4 - RECOM impresses in hybrid production with CGI in AI for the customer RENAULT
French automaker RENAULT has unveiled a new version of its retro-futuristic 4 E-Tech electric car – this time for off-road use. The new Renault 4 Savane 4×4 Concept just celebrated its world premiere at the 2025 Roland-Garros tennis tournament in Paris ....
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Charlie GRAY c/o LGA MANAGEMENT photographs the film posters for THE PENGUIN LESSONS, now in cinemas!
The Penguin Lessons is a 2024 comedy-drama film directed by Peter Cattaneo and starring Steve Coogan and Jonathan Pryce. The film premiered on September 6, 2024, at the 2024 Toronto International Film Festival. The posters were photographed by Charlie GRAY c/o LGA MANAGEMENT ....
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