HP ‘Work Better’ campaign – photographed by Jochen MANZ c/o ROCKENFELLER & GÖBELS for AKQA, Germany

For everyone who loves freedom – ‘Work Better’ is the campaign designed to get German companies on board with new HP technologies. HP returns on a tour of the working world changed by the pandemic to its characteristic character Markus. Anchored again with a 60-second TVC, this year’s campaign expands the story from focussing on changes to possibilities, drawing on...