"It’s your life. Make it extra." – While Jacob Schweppe, a German-born watchmaker and silversmith, was not the first to discover carbonation—that credit goes to the English chemist Joseph Priestley—he did develop the groundbreaking "Geneva System" starting in 1780. Using this compression pump, he succeeded in 1783 in bottling sparkling water on an industrial scale and ensuring its shelf stability for the first time. This marked the birth of Schweppes, so to speak.

For Schweppes Germany, Christian Lohfink created a wonderfully colorful showcase for the current product range—specifically, the...

Tennis meets timeless elegance: For the “Tennis Capsule” by luxury activewear label VAARA, fashion photographer Fernando Gómez captured American supermodel Hilary Rhoda in a series of images that blend sporty sophistication with a touch of Riviera glamour. Set against tennis courts and a Mediterranean backdrop, the photographs evoke an effortless sense of summer luxury.

The collection, also known as “The Club Edit”, reinterprets classic tennis and country club codes for a contemporary wardrobe. Feminine silhouettes, clean lines, performance sets and relaxed organic cotton sweats combine...

Executive Producer, Emma Modler, Co-Founder & Director of The CoLab Association, oversees the production of the fashion campaign. On GoSee, we take a closer look at the project – and introduce a woman whose eye for talent and passion for creative collaboration have helped shape the advertising industry for many years.

“Own the Narrative, Wear the Tights” is the campaign’s motto. And who better to embody that spirit than Lily Allen? The British musician, who has never been particularly concerned with living up to other people’s expectations, steps into her new role as the Italian brand’s UK...

With “Billboards by Global”, British media and entertainment company Global brings its large-format Out-of-Home offering together under a new brand. For the launch campaign, Bird London developed a series of visuals spanning the worlds of automotive, aviation, travel and beauty. The beauty visual was photographed by Pascal Schonlau – an elaborately constructed studio production featuring a model, water, rocks and a healthy dose of high-end fragrance aesthetics.

“Billboards by Global” comprises more than 4,500 classic and digital 48-sheet sites and, according to Global, is the UK’s largest...

Tennis meets timeless elegance: For the “Tennis Capsule” by luxury activewear label VAARA, fashion photographer Fernando Gómez captured American supermodel Hilary Rhoda in a series of images that blend sporty sophistication with a touch of Riviera glamour. Set against tennis courts and a Mediterranean backdrop, the photographs evoke an effortless sense of summer luxury.

The collection, also known as “The Club Edit”, reinterprets classic tennis and country club codes for a contemporary wardrobe. Feminine silhouettes, clean lines, performance sets and relaxed organic cotton sweats combine...

Petit Sézane is the children’s and baby collection from the French fashion brand Sézane, catering to ages 0 to 12. The brand is defined by its extensive knitwear, warm color palette, embroidery, and a strong retro vibe.

Pascale Weber photographed the images featured on gosee.news for Petit Sézane.

Like the main brand Sézane—an anagram of founder Morgane Sézalory’s surname and first name—Petit Sézane is owned by Morgane Sézalory. She retains a majority stake in the fashion company she founded. The business is also backed by two prominent financial investors holding minority stakes: Téthys...

The "Hippy" modular lounge sofa system, showcased in the campaign, was designed by Nils Juul Eilersen and is distinguished by a striking, sculptural design with a highly distinctive look. And yes—the design is a deliberate homage to the organic, playful shapes of the enviably laid-back 1970s.

The campaign was photographed by interiors specialist Lars Ranek, working alongside stylist Pernille Vest.

"Lars Ranek captured the latest campaign for Eilersen, created in collaboration with stylist Pernille Vest — a beautiful interplay of timeless design, space and atmosphere." — Stillstars.

Danish...

"Loved shooting these with the ultimate @lineisymontero for Merit with @elizabethjacksonford @stephficchi @maggiekeatinge @chihoomae @kyo_sud @d_i_a_n_n_a___l_u_n_t @castingbyus and josh caras 🪁🪁" - Betina Du Toit, photographer.

Joining Betina—once again—was Elizabeth Jackson, Art Director at MERIT Beauty. She shapes the brand’s visual direction across various campaigns and content, contributing to a creative aesthetic that constantly evolves while retaining its distinctive character.

The makeup is by Chiho Omae c/o LGA MANAGEMENT BEAUTY. Photographer Betina Du Toit is also represented...

Close by, fast, convenient, and fresh—the Valora Group is a leading European retail company headquartered in Muttenz, Switzerland. The company specializes entirely in the "foodvenience" concept: a combination of quick-service convenience retail and fresh, on-the-go snacks.

Dominik Baur photographed and filmed the Valora 2026 campaign. With this campaign, Valora is adopting a unified visual style to visually harmonize its various retail brands—such as k kiosk, avec, Brezelkönig, and Caffè Spettacolo.

The Valora portfolio includes numerous well-known brands that are firmly established in the...

Rock, dust, breath, the next step – and the constant search for the right line. With his passion project ‘Find My Line’, photographer and director Sandro Baebler once again demonstrates his strength in motion on GoSee. In front of the camera: trail runner Alex Oberbacher, alone in a monumental mountain landscape, constantly searching for his next path through the rocks.
Shot in spring 2026, the black-and-white film thrives on its gradual build-up of tension. Baebler moves between sweeping wide shots, in which the runner almost disappears into the landscape, and moments of movement, exertion...

For the new AUDI Nuvolari Series, photographer David Daub staged the supercar in a clean, reduced visual world. Creative Retouch for the images was handled by the RECOM team at the Mothership in Stuttgart. The agency was Kemmler Kemmler.

Named after legendary racing driver Tazio Nuvolari, the Nuvolari marks the beginning of a new design language for AUDI, combining a high-performance hybrid powertrain with technologies inspired by Formula 1. With 1,001 hp, a top speed of more than 350 km/h and production limited to just 499 vehicles, AUDI positions the Nuvolari as an exclusive halo model...

Just get in and go: for his latest personal project, LA-based photographer & director Jeff Ludes took a Rivian R1S in a beautiful shade of green and headed into the mountains with a small crew. The destination was a picturesque campsite – with a few highly photogenic stops along the way.

The result is an effortless mix of transportation and lifestyle photography. Rather than staging the car as a classic hero against an epic landscape, Jeff tells a small roadtrip story: a stop at a local store, a car wash, a hammock, an improvised camp and moments spent taking in the scenery. The Rivian...

Lennart Brede explores the intersection of photography, film and digital transformation with his project “Allez Gut, Johanna”.

His AI-generated film is based on a real dancer and photographs taken by Brede himself. Artificial intelligence becomes a tool for visual transformation, turning photographic moments into a new world of moving images. A project that raises the question of where photography ends and a new form of filmmaking begins.

Until 22 October 2026, Anna Laudel Gallery in Düsseldorf is presenting Lennart Brede’s solo exhibition “Allez Gut”. Launched as part of DC Open, the...

Water as inspiration, a place of longing and an elemental force: with “High Tide”, Musea Brugge brings fashion and contemporary art into a multifaceted dialogue at the new BRUSK from 30 October 2026 to 14 March 2027. Conceived by renowned fashion curator Karen Van Godtsenhoven, the exhibition marks the first time that fashion and contemporary art have been presented together on this scale in Bruges.

The sea connects and divides, fascinates and threatens at the same time. “High Tide” explores this ambivalence, spanning everything from sun-drenched beaches, sea creatures and mythological...

An unmistakably deep voice, poetic lyrics and 20 years of French music history: Grand Corps Malade is one of the most prominent voices in French slam poetry. For the cover of Le Parisien Week-End, photographer Nicolas Valois portrayed the musician, songwriter and director to mark the release of his new album, “Voir la mer”.

“Le don des mots” – The Gift of Words – reads the cover headline. Fittingly, his ninth studio album, “Voir la mer”, was released on the very same day. Once again, Grand Corps Malade combines personal stories with observations on society. From January 2027, he will tour...

"Success comes with sweat. But it doesn't have to." – Former German national team footballer Toni Kroos is the striking face of the high-performance "Heat Protect 45°C" anti-perspirant spray from L'Oréal.

The campaign was photographed by Maison Vignaux, with post-production handled by the renowned Berlin-based studio ONE HUNDRED BERLIN.

Does the slogan sound familiar? It plays on the well-known saying, "The gods have placed sweat before success." In other words: you are expected to work hard for your goals—until the sweat pours, naturally.

The campaign cleverly flips this idea on its head:...

Treatwell, founded by Lopo Champalimaud—a Canadian who made London his home—is one of Europe’s largest booking platforms for hair and beauty appointments. The current campaign was specifically designed to appeal to a young, trend-conscious audience. The brand’s stated goal is to make the beauty and hair industry more inclusive and to appeal to everyone, regardless of norms or stereotypes.

The campaign was photographed by Tom van Schelven. Lifestyle specialists from RETOUCHED-STUDIOS in Hamburg once again handled post-production.

Authentic emotions, playful poses, and unconventional...

"Success comes with sweat. But it doesn't have to." – Former German national team footballer Toni Kroos is the striking face of the high-performance "Heat Protect 45°C" anti-perspirant spray from L'Oréal.

The campaign was photographed by Maison Vignaux, with post-production handled by the renowned Berlin-based studio ONE HUNDRED BERLIN.

Does the slogan sound familiar? It plays on the well-known saying, "The gods have placed sweat before success." In other words: you are expected to work hard for your goals—until the sweat pours, naturally.

The campaign cleverly flips this idea on its head:...

"The Power Pills" – The lead article in Stern magazine took an in-depth look at dietary supplements, vitamins, minerals, and proteins. The issue’s centerpiece was an exclusive feature with renowned bestselling author Bas Kast—writer of Der Ernährungskompass (=The Nutrition Compass). He analyzes what your body truly needs and how dietary supplements compare to a healthy diet when it comes to longevity.

Photographer Christian Lohfink created the cover image, "The Power Pills," for Stern issue 8/26.

Stern is one of Germany’s best-known and most storied weekly magazines. Founded on August 1,...

"What it's really like to be a supermodel" – Supermodel Lara Stone was the face of the special autumn edition, "The Big Fashion Issue," of the British publication The Sunday Times Style.

The beautiful Dutch model was photographed by James Harvey-Kelly. Andrew Barlow served as Art Director, with Karen Dacre as Fashion Director.

The autumn fashion shoot took place at the historic Greengate Manor in Surrey, England. The country house provided the perfect backdrop for the stunning autumn styling created by Verity Parker, Associate Fashion Director at The Sunday Times Style. A blend of...

Berlin-based illustrator Josephine Rais created the visual world for Casio Education Germany’s pilot project “Women Do Science” in North Rhine-Westphalia, portraying five women from the fields of science and technology.

The project aims to make female role models in STEM more visible and inspire girls in particular to pursue careers in science and technology. The illustrations appear on Casio calculators as well as throughout the initiative’s visual communication.

Josephine Rais’ work extends far beyond the classic editorial context: for Breuninger, she contributed to the colourful Fashion x...

Agent Molly & Co introduces us to Stockholm-based fashion illustrator Annie Sjöwall. Working primarily with analogue materials, she has developed a reduced yet expressive visual language that moves between spontaneous gesture and precise composition.

Through line, texture, collage and carefully placed areas of colour, Annie translates fashion into graphic forms and visual rhythms. Sometimes sketch-like fashion figures take centre stage; elsewhere, floral motifs and illustrative elements find their way onto packaging, book covers and editorial pages.

Annie studied Fashion Design at Beckmans...

"Loved shooting these with the ultimate @lineisymontero for Merit with @elizabethjacksonford @stephficchi @maggiekeatinge @chihoomae @kyo_sud @d_i_a_n_n_a___l_u_n_t @castingbyus and josh caras 🪁🪁" - Betina Du Toit, photographer.

Joining Betina—once again—was Elizabeth Jackson, Art Director at MERIT Beauty. She shapes the brand’s visual direction across various campaigns and content, contributing to a creative aesthetic that constantly evolves while retaining its distinctive character.

The makeup is by Chiho Omae c/o LGA MANAGEMENT BEAUTY. Photographer Betina Du Toit is also represented...

"What it's really like to be a supermodel" – Supermodel Lara Stone was the face of the special autumn edition, "The Big Fashion Issue," of the British publication The Sunday Times Style.

The beautiful Dutch model was photographed by James Harvey-Kelly. Andrew Barlow served as Art Director, with Karen Dacre as Fashion Director.

The autumn fashion shoot took place at the historic Greengate Manor in Surrey, England. The country house provided the perfect backdrop for the stunning autumn styling created by Verity Parker, Associate Fashion Director at The Sunday Times Style. A blend of...

Photographer Miriam Lindthaler’s creative shoot began not with the camera, but on the playground. Before taking any pictures, she spent some time there with her model, Chloe.

Both the photographer and the child model had a great time. But such is the life of a photographer—the one behind the lens often goes unseen; it was the wonderful Chloe who stood before the camera, romping and playing—much to Miriam’s delight.

Photographer Miriam Lindthaler is represented by the Hamburg-based agency UPFRONT Photo & Film.

"Road to Arizona" is the title of a personal project by Philipp Rathmer. However, he shot this road-trip series in South Africa, where he will also be available for bookings in the upcoming season.

The series was produced in collaboration with Episode Media Productions. Styling was by Nina, and hair and makeup by Richard Wilkinson.

Philipp Rathmer is represented by the Hamburg-based agency UPFRONT Photo & Film.