Every. Last. Drop. – DIRK WEYER photographs THE HEINZ PACKET ROLLER campaign for HEINZ and Wieden+Kennedy, New York

The bad news first : “The Heinz Packet Roller is sold out for now.” The good news is though : The campaign was a great success. We’re talking about the ingenious key chain that can extract every last drop of ketchup out of its condiment packets. The campaign motifs were photographed by Dirk Weyer.

The first and quite innovative ‘Packet Roller’ in the handy size of a key chain came straight out of the HEINZ R&D labs...

 
 

‘Moment & Magic’ promises the elaborately produced cover editorial by star photographer Esther Haase for ICON magazine – hair & make-up by Anja EL SAWAF c/o LES ARTISTS by Josef Stockinger

For the ICON magazine cover editorial, ESTHER HAASE and her team traveled to the intermediate world. Of course, with all its luxurious splendor : Limousine, airship and plenty of fashion on board. The glamorous beauty looks of the editorial were conjured with hair & make-up by Anja El SAWAF c/o LES ARTISTS by Josef Stockinger. In front of the camera stood Emily Liptow and Tim Reimann. “Get ready for take off ! Futuristic fairytale...