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News // 29 News by 70seven GmbH & Co KG

70SEVEN stages the new collection for Hamburg-based furniture label MORE : OSO - furniture with a room presence, designed by Peter Fehrentz

Peter FEHRENTZ c/o 70SEVEN not only designed the new collection for MORE furniture, he also staged it to perfection in utter elegance – as stylist, photographer, and director – all in one.

The penthouse on the 15th floor of a Swiss office building in Antwerp was as unique as promised, but the furniture from MORE just didn’t shine there in its full splendor. A minor setback solved as quickly as it had arisen: the furniture was adapted to its environment. An exciting challenge, of course, for Peter Fehrentz, which also marked the beginning of the new OSO collection, comprised of a table, a desk, chair and armchair.

At OSO, apparent opposites are aesthetically united : for furniture that is equally cozy and elegant, heavy but still seemingly levitating, opulent and purist. Each piece is marked by an individual, yet harmonious appearance, both as a stand-alone or part of an ensemble.

In 1993, Bernhard Müller founded his company MORE in Hamburg-Bahrenfeld. With its sights, from the very beginning, set on the respectful use of resources. MORE presented its latest innovations a short while ago at Salone del Mobile in Milan.

70seven is a full-service production company and artist agency based in Hamburg. With a strong focus on photography and film for the worlds of advertising, fashion and lifestyle, 70seven delivers bespoke sustainable production services that support and create unique and compelling content.

21.05.2024 show complete article


70SEVEN : Thank You UPDATE.SALON – we will see you next year in Berlin!

“We’re back in Hamburg from UPDATE.SALON …. As a creative production agency, we were extremely proud to present the latest work of our talented artists, alongside high-quality print materials such as magazines and a large number of postcards.

We also took the opportunity to tell visitors and the fellow agencies exhibiting about the services we offer as a production agency and present our light-flooded, 420 m² loft studio – which can be used for shoots and events alike.

The two days in Berlin were intense to say the least; with so many impressions, it’s incredible. Not to mention just as many stimulating conversations, with both familiar and many new faces. We would like to thank you kindly for the positive feedback and are already looking forward to next year!” Robert Afshin Shahinniya, CEO of 70seven, Hamburg.

70seven is a full-service production company for film productions and photography headquartered in Hamburg, Germany – offering their services not only in various German cities such as Hamburg, Berlin, Frankfurt, Cologne, … but also across Europe and around the world.

Their services include : line production, research, consulting, budgeting, art buying, casting, location scouting, and production management. They coordinate everything you need for your project while providing the best logistical solutions. Their motto: “You name the goal, and we’ll get you there.”

01.05.2024 show complete article


70SEVEN produces the Spring/Summer ‘24 campaign for Italian shoe brand BAGATT … and is coming to UPDATE-24-BERLIN as an XXL exhibitor

In collaboration with Mieke Haase and Ruben Scupin from the advertising agency loved GmbH, 70SEVEN produced the new Spring/Summer 2024 campaign for Italian footwear brand BAGATT. The campaign was realized with photographer Jette Stolte and DOP Lucas Hofer.

From updated classics in timeless shades to sporty designs with vibrant colors, there’s a lot to look forward to this season. A must-have in any footwear collection this season is the white sneaker, without a doubt.

Originating in northern Italy in the 1980s, BAGATT stands for the symbiosis of modern, fashionable women’s footwear and stylish Italian handwriting. BAGATT is a brand of AstorMueller AG, a leading European shoe manufacturer.

70seven is a full-service production company and artist management agency headquartered in Hamburg. “With a strong focus on photography and film for the worlds of advertising, fashion and lifestyle, our main goal is to deliver bespoke sustainable production services that support and create unique and compelling content. We put together multidisciplinary teams and cooperate closely with brands, creatives, and advertising agencies to curate the finest collaborations for the job.

Our services include art buying, cost estimation, budget management, casting, location scouting, shoot supervision… plus a broad range of additional services that are required to achieve unique and individual results for each client. Through local partnerships, 70seven also offers production services throughout Europe.”

Afshin Shahinniya, the founder of 70seven, and Managing Director Philip Wichmann bring with them years of industry expertise, extensive networks across Europe, and a strong commitment to each and every project and product. Meet the team in person at UPDATE-24-BERLIN.
26.03.2024 show complete article