News // 4 News by OTTOGmbH & Co KG

featured by GoSeeAWARDS : GOSEE ‘BEAUTY IN EVERYTHING’ AWARDS – Upload Your BEAUTIFUL Artwork Now !

You already have a GoSeeACCOUNT – so what are you waiting for? Our uber-renowned jurors are eager to see your BEAUTIFUL artwork. All you have to do is log in to GoSee and upload your PROJECT – with text and bio too.

The GoSeeAWARDS offer what has to be the most thrilling VIEWING in the industry – and it’s absolutely free. Just to drop a few names : There’s Jung von Matt, Kolle Rebbe, Whale Amsterdam, North Six, BMW, antoni, Zalando, Otto, … and if that’s not enough for you : Head of Jury 2022 – Rankin himself – can hardly wait for this exciting VIEWING to happen.

The winners will be announced at UPDATE-22-BERLIN. If you make it onto the shortlist, we’ll be sure to notify you ahead of time. To make it even more worth your while, we can tell you this much : We’ve already got viewing dates lined up at UPDATE, of course, for the 20 finalists … plus we’re working on several private Zoom meetings for our TOP20 with our jury members.

We’re dying to see your artwork ourselves and wish you lots of luck! #BeautyInEverything #GoSeeAWARDS #RegisterNow

GoSee.News/loginGoSee.News/register & GoSeeAWARDS.com & UPDATE.Salon
31.03.2022 show complete article

 

featured by Emeis Deubel : ‘Catch the Cheer’ – Cecil ARP c/o EMEIS DEUBEL photographs the OTTO Christmas 2021 campaign in Vienna

Cheerfully awaiting the Christmas season is a significant part of the celebration itself. Precisely why cheer is such a big part of this year’s Christmas campaign at Otto, which was conceived by the agency c/o Setzkorn Kemper and emotionally staged by Cecil Arp.

Since 1 November, OTTO has presented its Christmas campaign themed upon the slogan ‘Catch the Cheer’. The two-month campaign by c/o Setzkorn Kemper is based on a broad 360-degree media mix across all channels – including (D)OoH, two main films on TV, and a capsule campaign for the brand ‘LeGer Home’ by presenter Lena Gercke.

The hallway of an apartment building served as the location in OTTO’s Christmas campaign for 2021. It shows toy robots driving through the stairway and neighbors bumping into each other with gifts. OTTO tells us : “And these presents are packaged in a way that the wrapping paper reveals at first glimpse what’s inside – in other words : the aforementioned toy robot, a teddy bear, a bike or a surfboard. The message is clear. OTTO has everything, but also lots of surprising products in its assortment.” This message is sent by the Hamburg-based company in two phases. The first is focused on wrapped gifts, and the second is about the celebration itself.

“Our Christmas campaign shows numerous magical moments all about cheerfully awaiting Christmas, and positions OTTO as a platform for inspiring Christmas shopping,” we are told by Rodja Schmitz-Hübsch, Product Lead of Marketing Communication at OTTO.

The photo production was organized by Element E and took place during the film shoot.

GoSee : otto.deemeisdeubel.com
01.12.2021 show complete article