news featured by Jan Ruinard Productions JAN RUINARD PRODUCTIONS presents you the behind-the-scenes spread ‘Genesis GV60 BTS’ by Oliver Paffrath

During the campaign shoot for the new electric SUV Genesis GV60 in Rotterdam, photographer Oliver Paffrath realized an atmospheric behind-the-scenes spread on the side. The photos, which were photographed at one of the most beautiful industrial sites in the Netherlands, exude a feeling of bleakness which is further enhanced by ubiquitous bright neon lights. The series was produced by JAN RUINARD PRODUCTIONS.

Transportation and lifestyle photographer Oliver Paffrath began his career shooting fashion images, and he has used this skill, honed during fashion shoots, to bring his unique style and lighting techniques to his transportation photography. Oliver also combines these techniques to create eye-catching and appealing motion and CGI content. He meanwhile shoots for the world’s biggest car manufacturers in global advertising campaigns and for car lifestyle brochures. Based in Germany, Oliver’s focus is on meeting the main requirements of his clients – timing, budget and quality in...

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