News // 2 News by KNSK Werbeagentur GmbH
Presenter, designer and entrepreneur Jana Ina Zarella and Germany’s third-largest optometrist chain EYES + MORE have launched a collection together. The collection is made up of thirty models, designed according to Jana Ina Zarella’s ideas. Per APPELGREN c/o BOSCHTOBANRAP photographed the campaign for KNSK (art direction: Julian Aue). Production was taken care of by HETZNER PRODUKTION (styling: Mads Roennborg, makeup: Asal Sahin, assistant: André Fister, prod. assistant: Pascal Kulke and DOP: Lukas Wiegand).
“Our vision is to turn Eyes + More into the number one brand for affordable eyewear with a complete price strategy (…),” says Julia Lukas, Marketing & Communications Director of Eyes + More. Frank Holtman, Commercial Director of Eyes + More: “The cooperation with Jana Ina has been a lot of fun for all of us. Her contagious enthusiasm and her keen sense for fashion are reflected in the collection. It is a beautiful moment when you realize that customers will now be able to discover them in one of our numerous stores.” The exclusive design cooperation is now available in more than 280 Eyes + More stores as well as online at eyesandmore.com.
GoSee boschtobanrap.com & eyesandmore.com
16.11.2022
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Jana Ina Zarrella, a Brazilian native living in Germany, gained fame as a model, presenter and singer. This summer, the new designer and businesswoman launched her first collection of corrective glasses and sunglasses together with eyewear retailer EYES + MORE. The campaign motifs were produced by the beautiful Jana Ina from HETZNER PRODUKTION, Berlin.
Jana Ina Zarrella on the idea behind the collection : “For me, glasses not only have to fit perfectly and feel nearly weightless, they must also be able to make a statement and underscore my looks. It’s supposed to be fun to dress up, and I want to feel stylish and feminine even with glasses on.”
eyes + more is eyewear designed in Hamburg and stands for “fashionable glasses for every occasion and style.” eyes + more is a part of nexeye, a successful emerging platform for retailers consisting, at the moment, of three eyewear brands which are active in five European countries.
The mission of nexeye is to make good sight and hearing easily accessible to all at affordable prices long-term. With 280 stores in Germany, Austria, Belgium and the Netherlands, eyes + more is today the fastest-growing eyewear retailer in Europe. Nexeye has been owned by British investor 3i since January 2017.
GoSee : hetzner-produktion.de
CREDITS
Client eyes + more, Julia Lukas, Louisa Gravenhorst
Production Hetzner Produktion / Uwe Hetzner
Advertising Agency KNSK Werbeagentur GmbH
Art Director Sam Nägele
Art Buyer Kirsten Kohls
Producer Hetzner Produktion / Uwe Hetzner
Styling Mads ROENNBORG c/o Louisa Artists
Hair & Makeup Asal Sahin
Celebrity Jana Ina Zarrella
Photographer Per Appelgren c/o BOSCHtoBANRAP
25.10.2022
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