CALIDA / Katharina Broderick

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news featured by JPPS Creative Productions JPPS CREATIVE PRODUCTIONS produces for CALIDA on the Portuguese coast

Born in Switzerland – and at home around the world. For the high-quality lingerie brand CALIDA, it was off to the wild coast of Portugal for JPPS and the team led by Petra Petrovsky & Morena Ramone for the ‘100% Nature Summer’ campaign. It provided the perfect background for the latest looks of the lingerie label.

“Photography was taken care of by the duo Petra Petrovsky & Morena Ramone, with videography by Sophie van Hasselt. JPPS was in charge of production on location in close cooperation with a local production partner.” JPPS PRODUCTIONS.

With the 100% NATURE collection, CALIDA has presented a real innovation in the area of sustainability: compostable lingerie made from TENCEL® MICRO fibres. Natural, eco-friendly and functional. Soft on the skin, temperature-regulating, fast-drying and odor-minimizing.

“At CALIDA, we want to contribute towards raising awareness for high-quality and sustainable products. After all, we have a responsibility, also towards future generations.”...

10.07.2023 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article

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