featured by Retouched-Studios GmbH : 'McSmart Snacks always work!'- The Hamburg-based RETOUCHED STUDIOS post-produce the MC DONALD'S campaign by photographer Frederike Wetzels

Snacking, sharing, feeling good. - McDonald's is expanding its successful McSmart menus with a snacking platform. The campaign for these small snacks was photographed by Frederike Wetzels. Hamburg-based RETOUCHED STUDIOS was commissioned with post-production.

"With the expansion of our McSmart menu to include McSmart Snacks, we are continuing our focus on attractive value. The McSmart menu was successfully launched in select restaurants in Germany two years ago and was supplemented with additional menu options in September 2024.

With the McSmart Snacks platform, we are now offering a selection of popular individual products at a particularly low price in the long term, thus responding to our guests' needs for flexible and affordable products." Tomasz Debowski, Chief Marketing Officer of McDonald's Germany.

The campaign builds on the already established McSmart platform. It will be broadcast on TV, radio, online advertising, OOH, and social media. Scholz & Friends, the lead marketing agency for McDonald's Germany, is responsible for the campaign. The TV spots were produced by Abelone Film and directed by Magnus Härdner.

 
13.03.2025 show complete article

featured by BOSCHtoBANRAP : Janine GRAUBAUM C/O BOSCHTOBANRAP photographed on behalf of the agency Scholz & Friends for AUDI

Janine GRAUBAUM c/o BOSCHTOBBANRAP photographed the models Eva Alvarez, Melisa Giostra, Joy Nul and Albert Pinol for the client AUDI in front of an impressive South African backdrop. She was commissioned by the advertising agency Scholz & Friends. HMU Nina Sabari, styling Mafer Navas.

You can meet BOSCHtoBANRAP in person again as an XXL exhibitor at UPDATE-25-BERLIN.

GoSee : UPDATE.Salon

 
03.03.2025 show complete article

featured by BOSCHtoBANRAP : 'Escaping the daily routine. Into the vacation.' - Frederike WETZELS c/o BOSCHTOBANRAP photographs for DERTOUR in South Africa

The DERTOUR Group is an international travel group with headquarters in Cologne and a further head office in Frankfurt am Main. Around 130 tour operators, travel agency chains, booking portals, destination agencies, hotel companies and other companies with activities in 16 European countries belong to the group.

The DERTOUR campaign motifs shown here were photographed by Frederike WETZELS c/o BOSCHTOBANRAP in South Africa.

In 2000, the REWE Group took over the company and merged it with its tourism businesses. Today, the DERTOUR Group as a travel division is the second mainstay of the REWE Group alongside the retail trade.

 
28.01.2025 show complete article