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featured by LGA MANAGEMENT : Bella Hadid is the star of her own ABOUT YOU collection – the BELLA campaign photographed by Conor CUNNINGHAM c/o LGA MANAGEMENT

ABOUT YOU is a German online retailer for clothing, shoes and accessories headquartered in Hamburg. It was founded in 2014 as a subsidiary of OTTO. In 2018, its status changed to that of an investment company in the group portfolio.

Star of the latest BELLA HADID X ABOUT YOU campaign is, of course, American model Bella Hadid herself, the daughter of former Dutch model Yolanda Hadid and a Jordanian real estate broker of Palestinian heritage, Mohamed Hadid.

ABOUT YOU : “Supermodel, idol and source of inspiration for an entire generation: Bella Hadid launched her first exclusive Fall/Winter collection in close cooperation with ABOUT YOU. The collection reflects the private style of the supermodel and conveys an unclouded impression of Bella’s taste: cool and casual streetwear with distinctive influences of the 1990s. The cherry on top of the styling sundae are four upcycled pieces made of 100% denim fabric to meticulously cap off the collection: a mini and midi skirt together with a handbag and a tie.”

“I put a lot of heart and soul into this collection and can’t wait for others to enjoy it as much as I do,” we quote Bella Hadid, whose hands-on contribution from the very beginning through the launch of the collection has been an inspiration for everyone involved. 

About You – a direct Zalando competitor – not only makes money with fashion, but also by selling its shop technology. In November 2021, About You Holding combined its shop technology to create a new brand: Scayle.

GoSee : aboutyou.delgamanagement.com
26.10.2022 show complete article

 

featured by LES ARTISTS by Josef Stockinger : Lennart Brede photographs rapper Juju in her streetstyle glam collection for ABOUT YOU – hair & make-up by Servulo MENDEZ c/o lesARTISTS by Josef Stockinger

At the age of fourteen, rapper JUJU, aka Judith Wessendorf, picked up the mic for the first time for friends and was then celebrated on MySpace for her lyrics. In 2014, she and her girlfriend Nura founded the RAP combo SXTN and rocked stages throughout Germany from then on. In 2017, the first solo projects followed, and two years later, the native of Neukölln, Berlin, climbed to No. 3 of the German Album Charts with her solo debut LP ‘Bling Bling’.

In November 2019, she was chosen as Best German Artist at the MTV Europe Music Awards 2019. That same month, she was awarded the 1-Live Crown in two categories as Best Artist and for the Best Single (Vermissen).

For fashion brand ABOUT YOU, JUJU stood in front of the camera of Lennart Brede. He photographed the meanwhile second exclusive collection by the Berlin rapper which features impressive 90s-inspired pieces such as candy-colored track suits and casual sweat combos. For her brand VIERVIER in cooperation with ABOUT YOU, she designed the sporty pieces with a feminine touch. Hair & make-up: Servulo MENDEZ c/o lesARTISTS by Josef Stockinger. GoSee : aboutyou.de//juju & les-artists.com
15.09.2021 show complete article