featured by GoSee ADVERTISING : BMW and Media.Monks present the ‘Duality Untamed’ campaign for the new M5 high-performance sedan with style icon and Designer Justin O’Shea

BMW presents the global campaign for the new M5 sedan with the title ‘Duality Untamed’, which was produced by Media.Monks Germany together with style icon and Fashion Designer Justin O’Shea. From working as creative director at Brioni or launching his own fashion label SSS World Corp. to his present role as CD for the spirits portfolio at LVMH, O’Shea appreciates extremes and supposed contradictions. Characteristics that are perfectly reflected in the all-new BMW M5.

Directed by Knut Burgdorf, it was shot across Barcelona to capture urban footage and Almería’s racetrack for high-performance sequences (production: Parasol Island). Complementing the film, photographer Agnieszka Doroszewicz conducted a separate photo shoot.

“It’s not very often that the personality of the car and the protagonist are so in sync. Although the M5 is a dream car, I tried to stage the film in the here and now, making the dream relatable. Every car enthusiast can relate to becoming a different persona by feeling the power of such a car. This feel is what I wanted to portray. And Justin is the perfect protagonist for that,” says Director Knut Burgdorf.

One of the fundamental themes throughout the campaign for the all-new BMW M5 is the concept of ‘duality untamed’. How does Justin relate to the concept? “My life is kind of summed up in this concept. I have always had two sides, whether it be work and play or business and family. One side always fuels the other and vice versa. Ultimately, they are tied together by the emotions and mentality that define who I am – passion, devotion, hard work and fun.”

“The M5 is an iconic model with an impressive history, and working on the launch of the BMW M5 plug-in hybrid has been an incredible privilege for our team. With ‘Duality Untamed’, we wanted to give the M5 a platform that captures its essence: performance paired with progressiveness, power and style. The contrasting worlds within which we have staged Justin O’Shea together with the vehicle are interwoven in the film to create a dynamic experience, uniting all of these elements,” says Mario Zaradic, Creative Director at Media.Monks.

CREDITS
Director: Knut Burgdorf
DoP: Denis Guth
Photographer: Agnieszka Doroszewicz
Social Photographers: Manuel Nagel & Philip Hoebel
Editor: Soeren Goerth
Colorist: Mike Bothe
Composer: Jonathan Wulfes

BMW Team
Head of Content, Digital and Editorial Marketing: Fabio O.
Head of Content, Creation Artwork & Film: Max Bauer
Brand Communication, Content Creation & Production: Claudia Müller & Andrea Baur  
Content Creation and Production Artwork, Film: Lisa K. Schmack

Creative Team
Executive Creative Director: Christof Deutscher
Creative Director: Mario Zaradic & Fedja Kehl
Senior Art Director: Moe Qubia
Senior Copywriter: Oliver Schnitzer
Senior Account Manager: Ichraq Sabbani
Senior Project Manager: Müge Öner
Senior Project Manager: Gianna Ponzo
Strategy Director: Santiago Ramirez
Unreal Team
Post Producer: Jannik Seeburg
Account Manager: Hugo Lennon
Production Team
Executive Producer: Daniel Thiele
Agency Producer: Mark Kuhlmann
Senior Post Producer: Andrej Loebel & Siebout Van Leeuwen
Production Company: Parasol Island
Executive Producer: Moritz von Schrötter
Senior Producer: Dirk Moritz
Production Assistant: Valentina Kaminker
FMA Producer: Felix Niehoff
Senior Post Producer: Lucy Nurse
Senior Post Producer: Tobias Bachleitner
My Ways (Service Production)
Head of Production: Irene Fabregat
Executive Producer: Tina Dobslaw
Producer: Rocío Romero
 
04.07.2024 show complete article

featured by GoSee ADVERTISING : ‘Make It Real’ - the new BMW iX2 lets influencer Lil’ Miquela flex her digital senses and experience the joy of driving

BMW presents its first all-electric model of the X2 Series, the iX2 – letting virtual influencer Lil’ Miquela flex her digital senses and experience the joy of driving. The immensely popular virtual influencer, with 2.7 million Instagram followers, is the star of this campaign all about the beauty of real life.

The first full reveal of the iX2 took place in the metaverse/Fortnite. This laid the foundation for a campaign with a digital focus. Its approach consists of connecting the digital world with the real world in order to reach younger target groups and create a positive attitude toward our digital realities.





To capture an emotionally and visually striking story, BMW’s agency partner Media.Monks, which is part of The Marcom Engine, teamed up with renowned Director Stefanie Soho from BWGTBLD. Stefanie Soho tells us: “Super proud of this one – new work for @bmw feat. @lilmiquela (the sweetest and most talented). No DC needed because of the coolest clients and an agency dream team. Thank you so much for trusting us!”

Mario Zaradic (Media.Monks) was the Creative Director of the project. Together, they have created a film with an unusual existential tone. Serious yet sweet, we see Lil’ Miquela enter the real world with the new BMW iX2 while falling in love, step by step, with human existence – bringing the campaign back full circle to the brand vision of ‘Freude Forever’.

Christina von Jakubowski, Campaign Lead iX2/X2 BMW : “There is no here and there. Everything is connected. After all, reality is the most beautiful world to live in, and it is up to us to keep it that way. Make it real.”

Stefan Ponikva, Vice President of BMW Brand Communication and Experience: “People have been creating emotions and personal memories in BMWs for more than 100 years. The world and the industry are changing rapidly; digitalization and electrification are finding their way, not only into the product, but also into marketing. This is important progress, and in the future, vehicles will continue to move real people through real worlds – and now even virtual worlds. We put this concept of building bridges at the core of our BMW iX2 campaign – with a result that touches hearts.”

Patrick Klebba, Executive Creative Director at Media.Monks: “Amid all the Web 3.0, metaverse, and artificial intelligence push of the past two years, this crafty piece of storytelling is about real life. Now Lil’ Miquela reminds us of what we have and how beautiful it is, and how lucky we are to have it – this is what we want people to feel.”

The global ‘Make It Real’ campaign was launched in the core markets of BMW across EMEA, APAC and the United States. It has been created in collaboration with BWGTBLD, Rohtau, GoSee Member RECOM, and with photography by Chris Nolte-Kuhlmann.



CREDITS
Client: BMW Group
Head of BMW Content Creation and Production: Max Bauer
Campaign Lead iX2/X2 BMW: Christina von Jakubowski
Project Lead Film BMW: Daniela Sykes
Project Lead Artwork BMW: Lisa Schmack
Head of Content, Digital and Editorial Marketing BMW: Fabio Olivotti
Agency: The Marcom Engine
Account: Susanne Schwermer, Nicole Niemann
Executive Creative Director: Patrick Klebba, Christof Deutscher
Creative Director & Project Lead: Mario Zaradic
Strategy Director: Santiago Ramirez
Art Director: Tomic Lee, Moe Qubia, Junggle Kim
Copywriter: Oliver Schnitzer, Poppy Kilby-Tyre
Executive Producer: Patrick Cahill
Agency Producer Film: Alexandra Kaessler
Agency Producer Artwork: Max Huber

Production Film: BWGTBLD
Executive Producer: Julian Holland
Director: Stefanie Soho
Director of Photography: Oliver Millar
Music: Hugo Dubery and Gustav Karlström
Editing: Nik Kohler
Grading: Mikey Rossiter / Rare Medium New York
Line Producer: Tom Erhard
Post Producer: Claudia Reissen, Victor de Castillo
Service Production Company: Bas Films

Post Production: Rohtau London
Creative Director VFX: Jordi Bares
VFX Supervisor: Josh King
VFX Producer: Romilly Endacott

Production Artwork: Media.Monks
Producer: Max Huber, Jack Daniel-Dempsey
Photographer: Chris Noltekuhlmann
Photo Assistant: Florian Brandl
Post Production: Recom
Post Production Artist: Pepe Alram, Daniel Seiler, Katharina Löffler
Post Production Supervisor: Lars Wittmak
Service Production Company: FALCA
10.11.2023 show complete article

featured by Falca : FALCA in charge of production for the extravagant luxury SUV BMW / XM shoot with photographer Agnieszka Doroszewicz for BMW and The Game

Exclusive, expressive, electrified : The first-ever BMW XM combines impressive presence with the high performance of a BMW M and powerful plug-in hybrid technology of the latest generation. Agnieszka Doroszewicz staged the luxury SUV in an elaborate shoot, and FALCA was in charge of production.

Supervising production from the client were Judith Hebele and Max Bauer. The creative agency was The Game with Creative Director Damian Kuczmierczyk (styling: Daoud Daftarie, hair & makeup: Nieves Arranz, model: Staniel V Ferreira).

GoSee : falca.com
28.09.2023 show complete article