Volkswagen and lead creative agency Bernbach (former DDB Germany) once again placed their trust in Frithjof Ohm incl. Pretzsch, with the duo this time staging one of the brand’s key models. The European 360° campaign for the new T-Roc was recently named Campaign of the Week by campaigngermany.de.

At the heart of the campaign is an emotional narrative combining joy, confidence and self-belief - driven by the relationship between a father and his teenage daughter. A contemporary take on family, attitude and the courage to follow your own path.

Christine Wollburg, Chief Brand Officer of Volkswagen AG, comments: “With this campaign, we place the confident design and increased perceived value of the new T-Roc at the centre. Based on the guiding idea ‘Born Confident’, we convey a mindset that radiates optimism and self-assurance – values that both the T-Roc and its drivers embody. Our goal is to generate attention across a broad audience with this clear message, while highlighting the... more