'Be ready for every journey' - David Maurer photographs and films the BMW ORIGINAL ACCESSORIES A/W 2026 campaign
Always have everything with you - David Maurer photographed and filmed the current BMW ORIGINAL ACCESSORIES Fall/Winter 2026 campaign. Alongside him is the BMW X3 M50 xDrive, which, with nearly 400 hp and an M Sport package (including an M leather steering wheel and Alcantara upholstery), is positioned as the sporty top model in the series.
The production took place as a "nomadic" project over a week in Germany, Italy, and Austria to capture authentic winter and mountain landscapes. Under the motto "Be ready for every journey," the campaign emphasizes that the accessories are tailor-made to enhance safety, functionality, and style in all weather conditions.
Among the featured items are aerodynamically optimized roof boxes and special ski and snowboard carriers that can safely transport up to five pairs of skis.
On the BMW side, Sylvia Houari-Fah from the BMW Group (Accessories and Lifestyle division) was involved in the campaign, which was produced by ADD PICTURES.
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CREDITS
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Director David Maurer
DOP Noah Mittelstaedt
Client BMW, Sylvia Houari-Fah
Production Add Pictures
Producer Tobias Seifert
Post Production Jona Schick (plus Digital Operator)
Styling Alexa Dahmen
Hair & Make-up Alexander Hofmann
Props Michi Fuchs
Location Daniel Heim
Model Lauren Jubitana
Model Jacob Scholer
Model Lou
Photographer David Maurer
Represented by BoschToBanrap
Light Assistant Kuba Kiermowicz
Prod Assistant Christopher Streicher
SOURCE : David Maurer
