Hyundai Motors unveiled the gaming-inspired INSTEROID concept car in Seoul a few weeks ago, redefining the boundaries of automotive design. Based on the successful INSTER EV, the car is designed not only to challenge expectations for sporty electric vehicles but also to excite a new generation of drivers.

Inspired by motorsports and video games and developed by Hyundai's European design team, INSTEROID boasts a striking look complemented by aerodynamic features such as a prominent rear spoiler and diffuser.

"INSTEROID represents a modern take on the idea of ​​a dream car. It is designed to inspire and create enthusiasm," said Eduardo Ramírez, Chief Designer of Hyundai Design Europe. "This project allowed us to fully embrace unrestrained creativity, drawing inspiration from video games to create an emotional and engaging vision of Hyundai's brand."

The eye-catching campaign film "INSTEROID | A Glitch in the Car Industry" was created by Innocean Berlin, under the creative direction... more