“Everyone talks about storytelling. But how do you tell a story with a single image? For our latest WESTWING brand campaign, we decided to focus on simplicity – the beauty of each product and the special details. We let the products tell their own story and bring them to life with unexpected twists and playful turns. For which moving content is always front and center. Created in combination with emotive sound design is a dynamic experience with a lasting impact. Because storytelling is much more than what we can see – it’s what we hear, feel, and remember,” says Jesse Becker, Head of Art & Concept @ Westwing – ‘Europe’s No. 1 in Beautiful Living Ecommerce.’

We wanted to find out why brand marketing will be so crucial in the years to come and asked the creative.

Jesse Becker: “In today’s competitive environment, creating an unmistakable visual identity is not only about standing out – it’s about being remembered. The development of visual elements that fit the bill is perhaps a...