The agency Havas has been awarded the mandate for the long-term brand development of Geely Auto Germany, encompassing strategy and positioning, creative, media, digital, and dealer communications. Havas Germany has secured a significant new client in the automotive sector with Geely Auto Germany. Following a pitch, the automaker selected Havas as its agency partner for the German market. The collaboration will focus on the long-term development of the Geely brand in Germany.

Germany plays a central role in Geely's European market entry. Havas will support the company in strategically positioning the brand and building awareness, trust, and relevance in one of Europe's most demanding and competitive automotive markets.

“Geely is here to stay. Behind this brand, still new to many in Germany, stands one of the major international automotive players with corresponding technological expertise and experience. We are entering the market with products that set standards in terms of quality,... more