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With the 'Drive the Style' campaign, The&Partnership puts the design of the new Toyota Style Selection front and center. The Style Selection from Toyota is an individual design and equipment line, which was launched for the first time in 2017 exclusively in Germany. It includes bestselling cars Aygo, Yaris, C-HR, Corolla, and RAV4.
The exclusive looks were shot in April 2019 in Valencia together with fashion photographer and GoSee member ESTHER HAASE. She has already worked for Vogue, Vanity Fair or Elle, where she has continuously made her mark in the high-fashion industry with her authentic-natural signature. And her Mongolia fashion spread inspired the jury at last year’s GoSeeAWARDS in the area of fashion.
“The Style Selection is what we offer our clientele, who are not only environmentally aware but also very style and design oriented.” says Niels Klamma, Head of Marketing Communication Toyota Germany. “T&P has created a visually convincing campaign which has more than...