The Berlin Marathon is one of the five most important marathons in the world. To celebrate its 50th anniversary, the U.S. running shoe brand Brooks Running is launching an out-of-home (OOH) campaign in Berlin to promote the release of its new shoe, the Brooks Glycerin Max. Developed by the creative agency Core BLN, the campaign will be strategically placed near the marathon route, using location-specific headlines to celebrate both the unique atmosphere of Berlin and the features of the Glycerin Max.
"Our campaign is a tribute to Berlin’s vibrant energy, which makes the marathon so special. We wanted to show that the new Glycerin Max is like the capital itself: light, explosive, and always moving," explains Luca Rescheleit, co-founder and creative director of Core BLN, in a statement to GoSee.
The campaign will run for a week before and after the Berlin Marathon (Sept. 29) and will be supported by social media efforts and Spotify ads. The Glycerin Max, available starting October 1, sets new standards with its innovative sole, which combines two features in one material: explosive responsiveness in the front and comfortable rolling at the heel.
"At the Berlin Marathon, the entire running community comes together, including our retailers and customers. It's the perfect opportunity to present our target audience with the new Glycerin Max through Core BLN’s drive-to-store campaign – a shoe brimming with innovation and power, available at select retailers from Oct. 1," says Knut Simons, Retail Marketing Manager DACH at Brooks.
About Brooks: Books is a leading specialist in running, designing performance shoes, apparel, and accessories sold in over 50 countries worldwide. Founded in 1914 and based in Seattle, Brooks is a subsidiary of Berkshire Hathaway Inc.
About Core BLN: Core BLN is a Berlin-based creative agency, founded by creative director Luca Rescheleit and consultant Kerstin Hagg. They develop marketing strategies and campaign concepts for their clients, leveraging innovative approaches, including the in-house production of campaign assets using AI since their founding in 2023.
"Our campaign is a tribute to Berlin’s vibrant energy, which makes the marathon so special. We wanted to show that the new Glycerin Max is like the capital itself: light, explosive, and always moving," explains Luca Rescheleit, co-founder and creative director of Core BLN, in a statement to GoSee.
The campaign will run for a week before and after the Berlin Marathon (Sept. 29) and will be supported by social media efforts and Spotify ads. The Glycerin Max, available starting October 1, sets new standards with its innovative sole, which combines two features in one material: explosive responsiveness in the front and comfortable rolling at the heel.
"At the Berlin Marathon, the entire running community comes together, including our retailers and customers. It's the perfect opportunity to present our target audience with the new Glycerin Max through Core BLN’s drive-to-store campaign – a shoe brimming with innovation and power, available at select retailers from Oct. 1," says Knut Simons, Retail Marketing Manager DACH at Brooks.
About Brooks: Books is a leading specialist in running, designing performance shoes, apparel, and accessories sold in over 50 countries worldwide. Founded in 1914 and based in Seattle, Brooks is a subsidiary of Berkshire Hathaway Inc.
About Core BLN: Core BLN is a Berlin-based creative agency, founded by creative director Luca Rescheleit and consultant Kerstin Hagg. They develop marketing strategies and campaign concepts for their clients, leveraging innovative approaches, including the in-house production of campaign assets using AI since their founding in 2023.
