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GoSee 'Creatives to Watch' : ‘Alles vom Deinsten’ campaign - WAYFAIR and Jung von Matt turn the weirdest places into comfort zones

We were honored to welcome WAYFAIR at UPDATE Berlin this year – who came once again on the lookout for creative talent. And Creative Producer Iñigo Cavestany has the new campaign with two TVCs for us, which we are delighted to present you here on GoSee. Big thanks also to Anja Nord for the great communication.

Find beautiful furniture you’ll never want to Wayfair without again: It’s easy on wayfair.de. Jung von Matt Hamburg staged furniture from WAYFAIR, one of the world’s largest online-only home goods retailers, in the unlikeliest places. The 360° campaign ‘Alles vom Deinsten’ launched on 7 May and tells the tongue-in-cheek story of how wonderful it would be if, thanks to Wayfair products, our comfort zone was simply everywhere.

“We mean it when we say that truly everyone and anyone can create an ‘at home’ feeling for themselves anywhere with Wayfair,” says David Twehues, Chief Marketing Officer Europe at Wayfair. “The campaign illustrates why that’s so important: The furnishings in our homes are synonymous for us with happiness, relaxation, familiarity, comfort and so much more. In the wide range of high-quality products at Wayfair, everyone will find the perfect piece of furniture that gives them that unmistakable, genuine at home feeling.”

“We feel most comfortable at home. So we asked ourselves what it would be like if we could take that feeling with us everywhere we go. With these unusual images, we have found a witty way to further increase brand awareness with humor,” says Mirjam Wagner, Creative Director at Jung von Matt Hamburg.

Alongside two TV commercials, the 360° campaign also comprises assets across the following touchpoints: website, email, digital display, and social media (Instagram, Facebook, Pinterest and YouTube). The campaign rolls out on 17 June with OOH motifs in more than 90 cities across Germany.

To bring the situations to life, Wayfair and JvM brought American Director Justin Reardon on board, who made his big breakthrough in the advertising industry in 1999 with the Budweiser Whassup?! commercial. Responsible for photography was Tobias Gromatzki, having already photographed two ‘Alles vom Deinsten’ campaigns before.









Responsible at Jung von Matt: David Leinweber (Managing Creative Director), Mirjam Wagner (Creative Director), Elizabeth Herold (Creative Director), Edwin Okyere (Client Service Director), Franziska Kuettner (Account Director), Ashley Horn (Project Manager), Lena Conze (Senior Art Director), Mohamed Elkateb (Art Director), Laura Huber (Copywriter), Federica Poesl (Social Media Manager), Johannes Haverkamp (Head of Production), and Antonia Düring (Producer).

Cobblestone (Production Company), Justin Reardon (Director), Kristian D. Nord (Composer), Nordmeister Publishing (Publisher), helloRobin (VO Recording Studio), and Imagerefinery (Post Production).

 
14.05.2024 show complete article

 

Emma Modler, Art Buying Specialist, Co-Founder & Director of The CoLab Association from London – looks forward to attending UPDATE-24-BERLIN as a member of our GoSeeAWARDS Jury

It is with great pleasure that we welcome Emma Modler, top Art Buyer from London, as a member of our GoSeeAWARDS Jury – who will be attending UPDATE-24-BERLIN personally on 18+19 April 2024. Many of you may know her from The&Partnership in London where she was Head of Art Buying and responsible for the international campaigns of high-profile clients including Toyota, Natwest, Argos, British Gas, The Prince’s Trust, Mars, Lexus, and many more.

Emma is always in search of new talent that perfectly fits the brief for her projects. She has set out to do things differently, raise the bar with heart and soul, with the daring ambition to facilitate fearless creativity. We are delighted to introduce Emma and her new project here on GoSee – and, of course, had a few questions.

How did you get into art buying and how long have you been working on international campaigns as an art buyer/art producer? I fell into the world of advertising at the early age of 18 and was lucky enough to work with one of the industry’s leading art buyers, who gave me the grounding and training that has carried me through all these years of working as an art buyer and producer in many of London’s leading agencies.

What still makes your job so exciting for you? I love sourcing and commissioning talent for each project. And I still get a real buzz from being on set and seeing the production coming together. I feel very privileged to work with so many talented and creative people.

And now it’s time for something new. You have just launched your own business, The CoLab Association for art buying and production services. Can you tell us a little more about it? We are a small art production agency with the ambition to break the mold and facilitate fearless creativity. Backed by an efficient and agile model, our bold vision is to be the leading agency for art buying and production that fosters creativity and excellence in the industry.

We’re building a culture of collaboration, where attention to detail, creativity and dedication are our driving forces. Bringing together years of experience and a network of creatives to deliver our clients’ creative vision.

It’s all in the name – collaboration is everything. We’ve built successful relationships with clients and creatives, allowing us to connect the dots and bring clients the best and emerging talent for every project. As mentioned above, our team is agile, able to work at pace and adapt to the needs of each brief.

The CoLab Association offers you services including : art consultancy - artist research & commissioning - photography/footage research - post production - full-service production - on-set project management - CGI & illustration - animation…

You will definitely find out more about Emma and her new agency when you meet up for a personal conversation with her at UPDATE-24-BERLIN.
 
10.04.2024 show complete article

 

DEEBEEPHUNKY – the talent agency with casting for FIELMANN, VILEDA, DU X BW-BANK, SODASTREAM, DB, KÄRCHER, IMMOSCOUT, S-BAHN BERLIN, KATJES – and personally attending UPDATE-24-BERLIN as an exhibitor

The Berlin-based casting & talent agency presents a selection of latest commercials and productions here on GoSee – all of which cast with talent from DEEBEEPHUNKY. Plus, the team is thrilled to be part of UPDATE-24-BERLIN as an exhibitor.

DEEBEEPHUNKY Talent Agency was founded 1995 in Berlin and provides the commercial world with interesting faces & characters, semiprofessionals & actors, influencers and presenters. We work in a highly professional manner for photographers, casting agents, production companies as well as international creatives from different fields. We give productions in the areas of art, film & fashion the sparkle of perfect representation in their scripted characters. DEEBEEPHUNKY Talent Agency is interested in fostering a personal relationship with its clients and is highly committed to making everything possible.

SODASTREAM, MAIN TALENT : EDITH S, SIDE TALENT : THERESE M, GIAMO R, PRODUCTION : STEREO FILMS MUNICH, CASTING : Tröber Casting
 




KATJES, TALENT : ANNA-DORA, PRODUCTION : TEMPOMEDIA





DU x BW-BANK, TALENT : SARA H, PHILIP K, JENNIFER D-B, BOAZ L, PRODUCTION : 5ter STOCK




KÄRCHER, TALENT : ERIK R, PRODUCTION : ZAUBERBERG, CASTING : Deebeephunky International Casting





S-BAHN BERLIN, MAIN TALENT : IRINA Z, SIDE TALENT : MICHAEL D, KIANA K, FATIMA T, SIMON V A, PRODUCTION : FISCHER APPELT AG, CASTING : Deebeephunky International Casting





DB, TALENT : YUJIN T, PRODUCTION : HAFENGOLD, CASTING : Deebeephunky International Casting





 VILEDA, TALENT : ANSELM H, PRODUCTION : GRANDMA





IMMOSCOUT, TALENT : JENS K, PRODUCTION : PARASOL ISLAND




IMMOSCOUT, TALENT : TONE E, PRODUCTION : PARASOL ISLAND


 

IMMOSCOUT, TALENT : VINCENT E, PRODUCTION : PARASOL ISLAND


 

IMMOSCOUT, TALENT : JULIAN G & BEJEAN BA, PRODUCTION : PARASOL ISLAND




 
04.04.2024 show complete article