gosee premium member

News // 38 News by GoSeeAWARDS

featured by GoSee ADVERTISING : Jesper Aagaard, Creative Producer at PANDORA, is supporting the GoSeeAWARDS and looking forward to UPDATE-24-BERLIN – plus he presents us the PANDORA brand campaign BE LOVE on GoSee

We are delighted to announce that Jesper Aagaard, Creative Producer at PANDORA in the area of brand identity and communication, is supporting our GoSeeAWARDS Jury and is coming to UPDATE-24-BERLIN. As a marketer, brand strategist, communication consultant and project manager, he has a multi-disciplinary approach that combines creative problem-solving with strategic thinking.

Jesper presents us the new brand campaign BE LOVE here on GoSee with the two new global Pandora brand ambassadors - sisters and artists Chloe and Halle Bailey. Also part of the campaign are Sasha Pivovarova, Aviana McClish and Colin Alexander, Jocelyn Corona, Saiyajin Marley, Yumi Nu, Salem Mitchell and Thara as well as Meghan Collison and Jack Spencer.

PANDORA : “The multi-season campaign presents love as more than just a feeling but also a way of being - something one does, lives, embodies and embraces. Showcased throughout the campaign’s visual assets, BE LOVE is an invitation to move throughout the world with love. The BE LOVE platform is part of Pandora’s Phoenix growth strategy that aims to elevate brand desirability and drive the perception of Pandora as a full jewelry brand. The campaign features a range of collections crafted with high-quality materials such as sterling silver, 14k gold (plated and solid), Murano glass, and lab-grown diamonds, highlighting Pandora as a brand for anyone looking to add sparkle to their life regardless of the occasion.”

Pandora is the world’s largest jewelry brand. The company designs, manufactures and markets hand-finished jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through more than 6,500 points of sale, including more than 2,500 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewelry at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and has set science-based targets to use only recycled silver and gold for the manufacture of its jewelry by 2025 and reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030.

 
26.03.2024 show complete article

 

featured by GoSee ADVERTISING : PREUSS UND PREUSS present the global campaign ‘For Achievers’ for the MERCEDES-BENZ eSprinter and are supporting our GoSeeAWARDS Jury

PREUSS UND PREUSS present the new global campaign ‘For Achievers’ for the new fully electric eSprinter of Mercedes-Benz, which was photographed by MARKUS WENDLER. Plus, we are very pleased to announce that Maximilian Stengl, Creative Director Art at PREUSS UND PREUSS, is supporting our GoSeeAWARDS Jury this year.

The new eSprinter marks a significant milestone in Mercedes-Benz’s electrification strategy for commercial mobility. Equipped with impressive features and a range of up to 400 km, that more than meets everyday driving needs, it is built for success.

The only logical choice for the claim of the new global campaign: ‘For Achievers’. Photographed by Markus Wendler for Preuss und Preuss, the campaign showcases modern achievers at work with their eSprinter and underscores the topic of electric mobility with subtle blue color accents in the environment.

The global campaign not only showcases the newest version of the eSprinter in Europe – it is also the launch campaign for the first-ever eSprinter in North America and was produced half in Atlanta and half in Madrid.

Produced alongside numerous motifs were also multiple films featuring the various models as well as an extensive digital and social media campaign. We present you the motifs here on GoSee.

CREDITS
Agency: PREUSS UND PREUSS
CEO: Nina Preuss
Creative Director Text: Michael Preuss
Creative Director Art: Maximilian Stengl
Art Director: Tim Buchmüller
Copywriter: Steffen Rollbühler
Client Service Director: Julian Bürkle
Account Director: Alexandra Graziano
Account Director: Christoph Stump
Agency Producer: Sunna Pilz
Photographer: Markus Wendler
Production: Tim Michel
Post Production: PX2 Hamburg
 
26.03.2024 show complete article

 

featured by GoSee FASHION : Stephanie Widmann, Head of Brand Identity at SELECTED in Copenhagen, is supporting our GoSeeAWARDS Jury - and looks forward to fresh talent

We are delighted to announce that Stephanie Widmann, Head of Brand Identity at SELECTED, is supporting the GoSeeAWARDS Jury this year. For the Danish label, she is responsible for branding and visual concepts. SELECTED FEMME/HOMME is part of BESTSELLER, a family-owned Danish fashion company founded in 1975.

“After being responsible for all ESPRIT shoots for nearly a decade, I began working freelance in 2016. For five years, I supported international brands and creative agencies with casting, art buying, strategy and visual concepts, until I received the job offer from Denmark in 2021.” Stephanie Widmann.

Since that time, Stephanie and her team have been working on the visual identity of SELECTED and on initiatives such as STORIES, which was launched just last year on selected.com. STORIES grants a glimpse behind the scenes of photo shoots while showing the faces behind the brand in editorials, and is focused on – as the name suggests, storytelling.

Stephanie Widmann, Head of Brand Identity, comments on the new section : “Storytelling is a crucial part of brand building. In a highly competitive environment, fashion labels need to offer more than ‘just’ a good product to stay relevant. It’s about building an emotional connection with customers by tapping into their values and inspiring them in an authentic way. With STORIES, we share how we work, how we think and invite our customers to join the SELECTED community.”

Backed by in-depth specialized expertise as well as extensive experience when it comes to realizing fashion shoots, she is now supporting our GoSeeAWARDS Jury. Participation is free of charge for all photographers, stylists, artists, … who want to inspire our jury of experts with their personal work or project.




 
22.03.2024 show complete article