For the Spring 2016 advertising campaign, we continued our collaboration with photographer, Viviane Sassen, creating artful, unexpected images that “romance reality” rather than escape from it. For the third consecutive season, we accomplished this with a minimal team - a photographer, an assistant, a producer, a model and Phillip Lim - on the streets of a global city shooting spontaneous, real moments.
This season, we pushed the boundaries even further by asking a world-renowned model to join us in this guerrilla affair; we asked her to do this in her home country with her actual family. The model is Liya Kebede and her home town is Addis Ababa, Ethiopia, where she grew up with her four brothers and where her parents still live. Liya is also passionately devoted to her role as a maternal health advocate. We are enormously grateful to Liya and her family for being part of this special moment and welcoming us to their home