Crafted with Japanese soul – Cologne-based transport and lifestyle powerhouse duo Ben and Martin, or BAM for short, photographed and directed the global launch campaign for the new all-electric Mazda CX-6e. This extensive project was created in collaboration with the advertising agency Scholz & Friends.

The production – both photo and video – took place in sunny Spain under strict secrecy. The focus was on Mazda's striking new all-electric coupe-SUV in its distinctive Nightfall Violet paint finish. Peak Productions was the lead producer, with local support from the production company Falca.

In close cooperation with creatives André Huber (CD), Sven Klasen, and Tilo Richter, all from Scholz & Friends, BAM developed a visual world that exudes warmth, elegance, and a high-quality, cinematic flair, while remaining true to Mazda's emotional design philosophy.

The new Mazda CX-6e marks a new, innovative chapter for the Japanese brand. Inspired by Mazda's "Kodo – Soul of Motion" design... more