Kia teamed up with transportation and lifestyle duo BAM - Ben and Martin - for the launch campaign of the all-new electric Kia EV2. The campaign 'Movement that inspires' was developed in collaboration with Innocean Berlin.

Produced under strict confidentiality in South Africa together with Peak Productions and the local team at Cape Town Productions, the project centered around Kia's new all-electric city SUV in its distinctive light blue finish.

Working closely with creatives Anna Berlin and Anika Kempkensteffen from Innocean Berlin, BAM developed a visual world that balances the cool tones of the vehicle with warm and atmospheric imagery. The result is a premium cinematic look that combines contemporary lifestyle aesthetics with authentic snapshot moments - a visual language that reflects BAM's signature approach to genuine storytelling and real-life situations.

The production was overseen by Innocean Art Buyer Julia Kremer. Styling was led by Peninah Amanda, while creative retouching was handled by thepost.club.

BAM (aka Ben & Martin) is a highly sought-after Cologne-based photographer and director duo specializing in high-end automotive, portrait, and lifestyle campaigns. They are globally recognized for their synchronized workflow, which captures both stills and motion simultaneously while maintaining an effortless, high-energy aesthetic.  Discover more work by BAM in their GoSee profile.

 
26.06.2026 show complete article

Crafted with Japanese soul – Cologne-based transport and lifestyle powerhouse duo Ben and Martin, or BAM for short, photographed and directed the global launch campaign for the new all-electric Mazda CX-6e. This extensive project was created in collaboration with the advertising agency Scholz & Friends.

The production – both photo and video – took place in sunny Spain under strict secrecy. The focus was on Mazda's striking new all-electric coupe-SUV in its distinctive Nightfall Violet paint finish. Peak Productions was the lead producer, with local support from the production company Falca.

In close cooperation with creatives André Huber (CD), Sven Klasen, and Tilo Richter, all from Scholz & Friends, BAM developed a visual world that exudes warmth, elegance, and a high-quality, cinematic flair, while remaining true to Mazda's emotional design philosophy.

The new Mazda CX-6e marks a new, innovative chapter for the Japanese brand. Inspired by Mazda's "Kodo – Soul of Motion" design language, the all-electric crossover combines sculpted surfaces with an elegant coupé silhouette, the proportions of rear-wheel drive, and a deliberately emotional approach to electric vehicle design.

With a WLTP range of up to 484 km, fast-charging capability, and a minimalist interior dominated by a 26-inch panoramic display, the CX-6e unites advanced technology with an intuitive and human driving experience.

Mazda describes the design approach as "Future + Soul x Modern," blending progressive electric mobility with the brand's signature sense of emotion and dynamism.

The campaign includes outdoor advertising, social media content, and cinematic video content, last one created by Tristan Siefert and Felix Ladewig. This publication here on gosee.news offers you a first glimpse of the much larger, imminent rollout.

The production was handled by art buyer Kerstin Mende and creative producer Julia Brand, with styling by Natalie Schneider.

The second part of the campaign will also be available soon on gosee.news – stay tuned !

 
22.05.2026 show complete article

With a striking new visual language, MINI enters the next phase of its brand communication. The campaign was created by photographer duo BEN & MARTIN, who, together with Jung von Matt Switzerland, developed a series of bold and playful campaign visuals.

At the center are several models from the current MINI family: the MINI Cooper, MINI Countryman, the all-electric MINI Aceman and the MINI Cabriolet. The campaign deliberately plays with the brand’s iconic imagery and a bold billboard aesthetic designed to capture attention instantly.

“For us, the whole campaign was about honoring MINI’s heritage as a true design icon while bringing car advertising back to a fresh and confident billboard attitude. Brave, charming and unmistakably MINI. Together with the creatives Sven Klasen and CCO Christian Kies from Jung von Matt Switzerland and the team around Raphael Jasinski and Hanno Holzer from MINI, we traveled to the beautiful landscapes of Argentina. Across more than 90 motifs including out-of-home hero visuals, social assets and lifestyle moments, the campaign became a true hybrid of real photography, CGI and AI, all orchestrated in close collaboration with the digital wizards at recom.” BEN & MARTIN

The entire MINI model family was realized as an AI/CGI production in 8K. First visuals are already appearing in large-scale outdoor placements – including a more than ten-meter-wide installation at Munich Airport.

“We also want to take the opportunity to say a massive thank you for your trust, your support and the incredible collaboration on this project. A big shout-out to recom and the whole crew, Andreas Hofmann at Peak Productions, Rene Steinvorth at Willson Project and the absolute local legend Guillermo Iriarte at Brite Productions, and to each and every one involved.”

BAM 😎😎🫶 Stay tuned.

 
16.03.2026 show complete article