News // 3 News of Sophie Lerche
‘Never Give Up’ – even when exhaustion sets in and the body has reached its limits. Embracing this credo, Caffeine shampoo Alpecin has launched an extensive Europe-wide media campaign during the Tour de France, featuring their Alpecin Grey Attack shampoo. The campaign stars cycling World Champion Mathieu van der Poel and his team managers.Responsible for the campaign as creative lead agency was MAYD from Hamburg, led by experienced owners Behnaz and Bahador Pakravesh. It was directed by Omid Aghdami …
01.07.2024 // show complete article
11.06.2024 // show complete article








With her label FELINE SASSE DESIGN, upcycling specialist and stylist Feline Sasse is presenting her own creations during Berlin Fashion Week. The looks were captured in photos by Omid Aghdami. On set for hair & makeup was Sophie LERCHE c/o BIGOUDI.Posing for the camera was the male model formerly known as Diskoschlampe, or ‘disco bitch’. The smart shooting star model Leo is making a name for himself as ‘The Little Personality’ or ‘Leo LachLach’. We can’t get enough.And meet the Hamburg-based hair, …
20.03.2024 // show complete article