Fashion retailer BONPRIX is ​​celebrating its 40th anniversary in 2026 with a comprehensive, three-month marketing campaign. Under the motto "Celebrating 40 in Style," the company is putting women over 40 where they belong: in the spotlight.

The campaign was photographed by Jana Gerberding, and the post-production was handled by the professionals at Hamburg-based RETOUCHED-STUDIOS.

Bonprix's campaign launched in mid-April 2026 in Germany and its core European markets. This was followed by out-of-home advertising and social media activations, and an event is currently planned in Hamburg.

Forty years – naturally, there are plenty of discounts and contests, as well as limited-edition products and branded shipping packaging.

“Our anniversary is much more than just a reason to celebrate. Above all, it’s an opportunity to show our customers how important they are to us. That’s why we’re focusing on their lifestyle and self-image, showcasing women in powerful looks with clear messages.” – Dr. Nicolai Johannsen, Chief Marketing Officer, bonprix.

The campaign was developed in collaboration with the creative agency Wynken Blynken & Nod.

Bonprix was founded in Hamburg in 1986 and is now active in 16 European countries. The company is part of the Otto Group and positions itself as an internationally operating fashion brand in online and mail-order retail.

GoSee : bonprix.de

 
04.06.2026 show complete article

For ZEIT Magazine, Jonas Unger photographed Swedish pop musician Robyn in Stockholm. With songs like “Dancing On My Own,” Robyn has become one of the defining voices of modern pop music.

Since founding her own label, Konichiwa Records, she has cultivated a distinctive sound that blends minimalist electro, clear melodies, and direct lyrics—influencing artists such as Lorde and Charli XCX.

In this interview, the 46-year-old speaks candidly about becoming a mother through sperm donation, dating as a single mother and pop star, and how her perspective on love and vulnerability has evolved.

Photographer Jonas Unger is represented by the agency BIRD PRODUCTION, Paris - Berlin.

GoSee : konichiwarecords.se

 
13.05.2026 show complete article

For MUGLER, Teresa Ciocia photographed the FW26 collection by Miguel Castro Freitas. Under the title “The Commander,” the collection revisits core Mugler codes and focuses on sharp power dressing.

Strong shoulders, narrow waists, and controlled silhouettes meet metallic surfaces, glossy materials, and precisely set colors. References to Bauhaus, Art Deco, and military-inspired forms give the looks a strict, almost uniform attitude.

In her images, Teresa Ciocia focuses on exactly this sense of structure and attitude, bringing the collection straight to the point.

 
07.05.2026 show complete article