News // 123 News by BIRD PRODUCTION
Today we're sending you a newsletter preview of the upcoming UPDATE 25. For many of you, the UPDATE SALON is a day packed with conversations, impressions, inspiration,... accompanied by goodies, giveaways, postcards, snacks, and the occasional glass of champagne or coffee.
What seems so easy requires a lot of organization in advance. You have to find a date, secure exhibitors, inspire creatives, and continuously coordinate with the venue. Interviews are conducted, visitors are accredited, exhibitor requests are recorded, and so on... anyone who has ever organized an event knows what we're talking about.
We're all the more pleased by the overwhelming positive feedback, especially in these turbulent and challenging times. Listing all the people and agencies we're looking forward to seeing would be beyond the scope here. That's why we're featuring some examples of visitors and exhibitors in our UPDATE SPECIAL to give you a feel for our favorite event.
We'll see you on May 16th in Berlin! If you'd like to get accredited spontaneously, click on the link.
GoSee : gosee.news/register/update + UPDATE.Salon
24.04.2025
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"As the Berlin half-marathon nears and thousands of runners are finishing their months long training, we’re happy to release this personal project." Christian Schuett, BIRD PRODUCTION, Paris, Berlin.
"42,194 km - A film exploring the emotional turmoil when running a marathon. What's fascinating about running is how it pushes the boundaries of mind and body: You flow, crash, and in the end, you realize your mind is stronger than your physical limitations. For this short film, we divided the Berlin Marathon 2024 into six emotional stages: from the excitement to the pain to the release, recording raw moments, textures and sounds along the route to mirror the inner journey every runner experiences." Bastian Thiery, director, Berlin.
This year you will again meet the representative BIRD PRODUCTION as an exhibitor at the UPDATE-25-BELIN, where you will have the opportunity to find out more about the represented talents - such as photographer and director Bastian Thiery - at their stand.
GoSee : UPDATE.Salon
CREDITS
Director: @bastianthiery at @bird_production
Cinematography and Edit: @philippleeheidrich and @bastianthiery
Sound and Music: @tobias_textor
Colourist: @francisqureshi at @wildislandfilms
Mastering: @luhjedallage
Graphics: @tobias_textor
03.04.2025
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A summer love story - Munich-based jewelry designer Saskia Diez designed an exclusive eyewear collection for MARC O'POLO. High quality, exceptional craftsmanship, and a special eye for the things that make a difference. Inspired by the iconic Marc O'Polo Panto glasses, the designer's minimalist, elegant style resulted in four expressive unisex styles, each in two colors.
Bastian THIERY c/o BIRD PRODUCTION photographed and directed Saskia Diez for her collaboration with Marc O'Polo.
As Saskia Diez explains in the one-minute video, love plays a major role in her and her designs. This is also the case with the eyewear models shown here – what connects them is a metal detail in the shape of an arrow and a heart.
Maximilian Böck, son of majority owner Werner Böck, who retired from management in 2012, has been CEO of the family-owned company MARC O'POLO since 2021. And the next son is also already in the starting blocks: Benjamin Böck, younger brother of Maximilian Böck, has been heading menswear at Marc O'Polo Denim since 2024.
GoSee : marc-o-polo.com + UPDATE.Salon
02.04.2025
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