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‘Do what you want!’ TIPICO Sports Betting with a  campaign by Pascal KEROUCHE c/o BIRGIT STÖVER ARTISTS

Pascal KEROUCHE c/o BIRGIT STÖVER ARTISTS was once again commissioned by TIPICO – the No. 1 German sports betting provider – to realize a campaign. Embracing the new claim ‘Do what you want!’, Tipico celebrates its target audience – a tribute to all customers whose hearts beat for freedom and self-determination – and for whom conventions are nothing but guardrails.

“We will consistently stay true to what has made us so successful because we take our customers seriously – after all, they are our heroes,” says Kajetan Strini-Brown, Director of Sports Marketing Acquisition at Tipico. “In our ‘Do what you want!’ campaign, the protagonists take their liberties and celebrate the game in their very own way: while playing or watching sports for the ultimate thrill!”

Agency: deepblue networks AG
Chief Creative Officer: Oliver Drost
Consulting: Josephine Jäger, Anna Terhorst
Creative Director: Oliver Reichwald
Copy/Concept: Andreas Hatrath
Art Direction: Franziska Böttcher
Creative Producer: Daniel Lojewsky
FFF: Katja Czok

17.07.2024 show complete article


‘Bend It Like Müller’ – the adidas Rekive collection for UEFA EURO 2024 in a SLEEK MAG special by DOP Mette NORDVIG c/o BIRGIT STÖVER ARTISTS with professional athlete Thomas Müller

Thomas Müller is undoubtedly one of the biggest names in soccer. For the launch of the adidas Rekive collection for UEFA EURO 2024, SLEEK met up with the professional athlete. The adidas Rekive collection, inspired by the aesthetics of the 90s, draws on national colors, and evokes a nostalgic love for sports. DOP Mette NORDVIG c/o BIRGIT STÖVER ARTISTS stood behind the camera for SLEEK. We present you the resulting clips in a compilation.

Videographer: Mette Nordvig
Photography: Marius Knieling
Styling: Brian Gallo
Hair & Makeup: Tanja Fritzler
Set Designer: Pascal Flamme
Concept & Creative Production: Claude Gerber, Kaya Wolfinger
Photography Assistant: Bruno Axhausen
Digital Assistant: Sarah Willmeroth
Styling Assistant: Emma Vogt

16.07.2024 show complete article


Home Game – Emil LEVY c/o BIRGIT STÖVER ARTISTS photographs and films for the fashion collab between ARMEDANGELS and soccer team 1. FC KÖLN

When does love start? – Emil LEVY c/o BIRGIT STÖVER ARTISTS photographed and filmed with popular former soccer pro Lukas Podolski from Cologne as well as further athletes for the new ARMEDANGELS collection.

The label ARMEDANGELS and the 1. FC Köln soccer club joined forces to fuse fashion and soccer – while, of course, celebrating the city on the river Rhine. Cologne, the secret capital of North Rhine-Westphalia, has much more to show for than just soccer with its one million inhabitants. After all, it’s where, alongside soccer, multiculti life, culture, music and not least the city itself are celebrated all year round.

Created besides the motifs and the spot presented here were further videos under the direction of Emil Levy.
15.07.2024 show complete article