The new All Natural Line by Swiss beauty brand DE MOI® BY DEMEE KOCH
skillfully combines active ingredients, such as Swiss-formulated Alpha Arbutin, considered the world's most advanced anti-aging ingredient, with the power of Philippine healing plants
. The rich biodiversity of the Philippines offers a vast population and variety of plants, which hold great use as natural ingredients for cosmetic applications.
The conservation of old, traditional knowledge on the properties of the Philippine’s power botanicals and providing jobs for the local communities is a matter of the heart for beauty industry veteran Demee Koch.
“Grooming is part of our culture,“ says the Swiss-based Filipina. “My mother says cleanliness is next to Godliness. Growing up, we used the natural remedies of local plants like coconut and aloe vera for our hair and skin. We use ginger for healing, and guava for wounds, cleansing and after giving birth. Women gather and bond over age-old beauty practices.“
As an adult, Demee would leave the Philippines to work in the luxury beauty industry in the UAE, and...